Payment Methods Business Features

Business Feature / Process	Description

Business Feature / Process	Description
Payment Method	Payment methods are the ways a business can accept payments from contacts - such as cards or the CRM.COM Wallet. They also act as a contact attribute, allowing each contact to add and manage their preferred payment method in your front-end apps for purchases and subscription fees.
Payment Method Types	Payment Methods are classified as either offline or online. Offline payment methods involve the business manually collecting payments from contacts outside of CRM.COM, while online payment methods utilise a Payment Gateway service for collection. Offline Cash Electronic Transfer Cheque Online Card - Debit and credit bank cards Account Debit - Contacts provide their bank account details (e.g. IBAN, account number, etc.) Wallet - Any wallet-based payment method, such as PayPal Account-to-Account (A2A) - Direct transfer from the contact’s bank account to the business’s bank account One-time card - A bank card payment that does not require the card to be stored on file The CRM.COM Wallet
Payment Method ‘Owners’	Payment methods are registered by: Contacts who want to buy services and physical goods Organisations (Merchants/Service Providers) that also want to buy services and physical goods from the business.
CRM.COM Wallet as a payment method	The CRM.COM Wallet is considered the contact’s primary method of payment. Contacts can choose this payment method when placing orders, topping up their account, or assigning a payment method to their subscription. The CRM.COM Wallet has its own funding sources, i.e., payment methods linked to payment gateways that automatically top up the wallet when used for a payment or when a contact performs a manual top-up. A payment method is classified as the Cash pocket’s funding source only when the business has enabled the CRM.COM Wallet Gateway (available in Europe only). When a business uses any other local or global payment gateway, then the wallet’s funding sources can only fund the Business and Commerce pockets. Auto top-up rules for the CRM.COM Wallet are triggered when an order is placed. If the wallet doesn’t have sufficient funds to cover the order amount, the remaining amount is automatically retrieved from the designated CRM.COM wallet payment method. Auto top-up and Termed top-up rules also use the CRM.COM Wallet payment methods.
CRM.COM Wallet Gateway	The platform operator (CRM.COM) provides its own Payment Gateway service, which businesses within the platform can choose to use. Businesses that sign up can enable the CRM.COM Wallet Gateway with a single click (available in Europe only) without the need of creating a merchant account. Any payment method tokenised through the CRM.COM Wallet Gateway is treated as a Cash Pocket’s funding source and can be used to add money directly to the Cash Pocket.
Payment Gateways	A payment gateway is a third-party service that tokenises payment method information and handles the authorisation of online payments. It also supports refunds and payouts in multiple currencies. Payment Gateways manage: Payment method types - such as cards, account debits, and wallet Financial transaction types - Payments, Refunds, Payouts Each Payment Gateway integration supports different financial transaction types, for example, supports payments but not payouts. CRM.COM support various Payment Gateway Integrations: JCC Stripe Paypal Revolut JCC SEPA Cardlink Solidgate Custom Payment Gateway integrations can be implemented using CRM.COM’s Integration Web APIs
Primary Payment Methods	Only one payment method can be designated as primary, and this is the default method used for automated payments. The primary payment method can be removed, however, if additional payment methods exist, another method must be set as primary before the removal can proceed. Once a payment method is removed, CRM.COM no longer retains any information related to it.
Subscription Payment Method	The CRM.COM Wallet is the default payment method for subscriptions, unless the business enables other online payment methods - such as Cards - and contacts selects one during the ordering process. The wallet in turn is funded by the payment methods the contact has selected as their wallet funding sources.
Manage Payment Methods	Contacts are responsible for adding, updating and removing their payment methods through a front-end. The front-end is responsible for capturing the payment method details and integrating directly with the payment gateway service using self-service Web APIs.
Merchant-Initiated Transactions vs Customer-Initiated Transactions	Merchant-initiated transactions (MIT) are initiated by CRM.COM, typically for subscription or wallet auto top-up flows. Customer-initiated transactions (CIT) are transactions in which a contact initiates a purchase using the card on file (stored in CRM.COM) through an app.