Managing Landing Pages
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A landing page is a web page which serves as the entry point for a website or a particular section of a website. |
Landing pages in CRM all have a definitive purpose associated with them. A landing page can be accessed via scanning a QR code or simply navigating to its associated url address. In order for a landing page to be accessible it should be enabled and designed in settings.
Settings
Configuration of mobile passes is possible via the system settings. Click on your logged-in user name in the top right-hand-corner of the screen > Settings > Platform > Landing Pages.
Design of Landing page
Currently two landing page functions have been created.
Sign up - supporting mobile pass cards.
Password reset.
A landing page can have various design differences. One has the ability to change the colours, text, images, fields etc.
The following sections are available on the Landing page designer:
Information: This is the information relating to the Landing page. None of this information shall be displayed on the landing page itself.
Text: Various text fields are available for display on the landing pages.
Colours: Various colours relating to various sections on the landing page can be adjusted as needed.
Fields: These are the user input fields that will be displayed on the landing page.
Images: Various images can be added to the landing page.
Distribution: The QR code and unique link to the landing page are displayed and can be distributed from this page.
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A Landing Page is a stand-alone web page that a Contact 'lands' on, typically after selecting a hyperlink or scanning a QR code. CRM.COM can be used to design your own custom Landing Pages to either purchase a pass or register a new contact. |
Landing Pages Settings
Navigate to Settings > Platform > Contact Facing Essentials > Landing Pages.
Two default landing pages are automatically configured for each business, one for contact registration and one for purchasing a gift card. A back-end system user can edit either of these two and change the configuration or create their own.
Creating a Landing page
Select the Create Landing Page option to create a new Landing Page. The newly created landing page comes with default image and colour settings that can be modified if necessary.
A system user can define the contents of the Landing Page but cannot change the format or the arrangement of the content.
The Landing Page design screen is split into three sections:
Left - The navigation menu used to view/edit the configuration
Centre - This section contains the actual configuration areas where text, colours and images can be provided
Right - The preview pane displays the actual Landing Page content, changes made to the configuration will be immediately reflected here. Use the navigation button at the bottom to switch between the three different screens (Landing Page, success and failure screens)
INFORMATION
This tab contains the Landing page’s basic information. When creating a Landing Page, these details must be completed first, and then other options (Text, Colours etc.) will be enabled. None of these details are displayed on the actual landing page itself.
Name
Provide a unique name for the Landing Page configuration.
Description
Optionally provide a brief description.
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Landing Pages can currently support the ability to Purchase a Pass or Register a contact.
Purchase a pass - allows any consumer to purchase a pass (from a specific pass plan), providing the beneficiary’s details
Register - used to register a contact (and optionally provide a pass code to redeem)
Support Mobile Pass Cards (for Register Landing Pages only)
Select this check box to provision a mobile pass card to the Contact once successfully registered. A mobile pass card configuration must be created and activated beforehand to see this setting.
Pass Plan (for Purchase a Pass Landing Pages only)
Select the pass plan which will be used to issue the passes. Refer to the Passes manual to find out how to configure a pass plan.
Also select the configured payment gateway to be used for processing the payment for the gift pass. Refer to the Integrations manual to learn how to configure payment gateways for your business.
TEXT
Setup text fields and messages to appear on the Landing Page. The preview screen displays the applied changes instantaneously.
Title
The title appears at the top of the Landing Page, under the logo.
Description Text
Text appearing under the title, possibly explaining the purpose of the Landing Page.
Footer Text
Footer text displayed under fields.
Button Text
Text to display on the registration button.
Success Message
This message is displayed upon successfully completing the action (shown on screen preview page 2).
Failure Message
This message is displayed when the action is unsuccessful (shown on screen preview page 3).
Registered Contacts Label & Text
Provide the Text to be displayed below the Register button if you want to allow your business's already registered contacts to sign in to their account via a portal instead of registering again (the Text will appear as a link for contacts to click and navigate to the portal).
Sign-in URL
The URL of a portal where already registered contacts can sign-in to their account.
COLOURS
Select the colours for all areas of the Landing Page by clicking on the relevant coloured circle.
FIELDS (for Register Landing Pages only)
These are the fields used to collect the required information from the Contact using the Landing Page, select which fields should appear.
Optionally add the Pass Code field if the Contact can redeem a pass they have been sent during the registration process.
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IMAGES
There are three different types of images which can be optionally added to the landing page, transparency can be adjusted for the header and background images.
Logo - Displayed at the top of the Landing page and can be positioned using three different alignments.
Header - Displayed behind the logo at the top of the Landing Page.
Background - This image is the biggest of the three and covers most of the Landing page area.
LEGAL (for Register Landing Pages only)
Set the terms and conditions and privacy policy for your contacts to accept prior to completing their registration, and configure the messages that they will see to set their marketing communication preferences.
DISTRIBUTION
This option becomes visible once the Landing Page has been saved. The generated QR code and URL are displayed on this page and can be copied for distribution purposes.
Enabling a Landing Page
A Landing Page must be activated to be accessible.
Reference Material
You may also find it useful helpful to refer to the following manuals for further reading in relation to about Landing Pages.
Mobile Pass Cards
Passes
TABLE OF CONTENTS
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