Mixpanel

Owned by Spyroulla Ioakim
May 14, 2024
2 min read

MixPanel is an analytics platform that tracks and analyses contacts interactions with a business. It provides insights into behaviour and engagement through reports and graphs. Once enabled, MixPanel receives detailed contact profile information and business events performed by and on behalf of contacts from CRM.COM processes.

To fully integrate CRM.COM and Mixpanel, some actions will need to be performed from both the Business’s Mixpanel account and the CRM.COM back-end system.

This guide assumes that the Business already has a Mixpanel account.

1) Get your Access Keys from Mixpanel

The following steps should be performed from your Mixpanel account:

Settings > Organization Settings > Projects > select the project for CRM.COM integration > scroll down to the Access Key section.

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2) Create your Mixpanel Integration in CRM.COM

The following steps outline how to set up a Mixpanel integration through the CRM.COM back-end system.

Setup the Integration

Navigate to Platform > Integrations, then select the Mixpanel integration under Analytics.

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Select Setup, provide a name and select Proceed.

You should now see the Mixpanel integration screen, select Manage to start setting-up your integration.

The following parameters must be provided:

  • Token - The token represents the Mixpanel project to which events and user profiles will be forwarded. This is the Project Token retrieved from step 1 above.

  • API Key -

  • API Secret - This is the secret API key generated by Mixpanel for your project. It is needed to transmit data from CRM.COM. This is the API Secret retrieved from step 1 above.

Enable your Integration

To start using the Mixpanel integration, simply enable it by clicking the Enable Integration button on the Mixpanel integration screen.

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