Customer Events Description
- George Rossides (Unlicensed)
- Persia Xenopoulou (Deactivated)
Owned by George Rossides (Unlicensed)
Customer Events are financial and marketing transactions performed by customers and registered within CRM.COM in order to be rewarded or additionally processed by other functions. Customer Events can be created manually through Web API or UI, or automatically by the System. The Reward engine evaluates Reward Offers against Customer Events and decides whether they should be awarded or trigger any Spend Reward Transactions.