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Modern Retention and Rewards

Modern Retention and Rewards

Reward Loyalty. Grow Lifetime Value.

Turn every customer interaction into an opportunity to retain, engage and grow revenue.
With CRM.COM’s wallet-powered Retention & Rewards, brands deliver real-time value, personalised experiences and meaningful incentives — all embedded directly into everyday commerce.

Whether you're aiming to reduce churn, increase purchase frequency or transform passive customers into loyal advocates, CRM.COM gives you intelligent, automated tools that make loyalty measurable and profitable.

From Passive Buyers to Brand Fans

Move beyond old-fashioned points systems with real-time wallet rewards that work across online and in-person purchases. Create reward programs that reflect your brand and drive repeat behaviour.

  • Cashback programs with tiered benefits

  • Time-sensitive or behaviour-triggered offers

  • Exclusive bundles, discounts or service upgrades

  • Rewards based on transactions and engagement (e.g., referrals, reviews)

Retention Built Into Every Step

Retention isn’t an add-on — it’s embedded into every customer journey. Whether they’re placing an order, purchasing in-store, renewing a subscription or topping up their wallet, CRM.COM evaluates eligibility and awards value instantly.

  • Real-time eligibility

  • Reward/offer matching

  • Cashback calculation

  • Instant awarding to the wallet

No manual effort. No batch processing. Just always-on loyalty.

Incentives That Actually Convert

Run high-impact incentives that match each audience segment.

  • Bring back dormant customers

  • Increase average order value

  • Reward subscribers with exclusive perks

  • Scale referral programs automatically

All managed in one unified system with BI- and event-driven targeting.

Richness of Offers

Award value on any touchpoint:

  • Sign-up, referral, birthday, name day

  • Profile completeness

  • Product/SKU purchased

  • Transaction amount or basket composition

  • Time, day, location of purchase

  • Lottery outcomes

  • “Just money” rewards

  • Donations

Rewards are deposited into the relevant wallet pocket with full conditions applied — a modern alternative to legacy points systems.

Cashback Accumulation and Spend

Earned value accumulates inside the Commerce Pocket and can be redeemed automatically as discounts or applied during checkout across POS systems or digital channels.

One tap to Check-In

Identify the customer instantly using:

  • QR code scan via mobile app or web portal

  • Mobile pass via Apple Wallet or Google Wallet

  • Self-scan of printed QR on receipt

Enabling frictionless usage for loyalty, rewards and in-store engagement.

One tap to Spend

Customers spend their cashback through QR code-based or OTP-based checkout in-store or online. CRM.COM integrates to multiple POS vendors including NCR Aloha and Oracle Simphony.

eGift crediting the eWallet

Give customers the ability to send digital gift passes (eGift cards) that load directly into the wallet. Recipients use them at eligible business locations — perfect for gifting, campaigns or brand partnerships. Physical gift passes supported as well.

What Makes CRM.COM Rewards Different?

  • Unified Platform – Retention is part of the core platform, not an add-on

  • Omnichannel – Rewards apply seamlessly across web, mobile, and in-store

  • Action-Based Rewards – Go beyond transactions to reward behaviours and milestones

  • Real-Time Triggers – Incentives fire based on actual customer activity

  • eWallet-based – Cashback is accumulated in PSD2 compliant EMI-grade eWallet

  • Automated Notifications – Email, SMS or in-app as part of a marketing or financial automation

  • B2B Synergies – Partner up with other businesses and enhance offering and value

  • Business Insights – Transform data into actionable insights via embedded BI tools

Success in Action

  • A retail chain increased average basket size by 27% using cashback on bundles

  • A telecom provider reduced churn by 18% by rewarding tenure and service upgrades

  • A hospitality group boosted midweek bookings with flash offers to VIP members

Connected to Everything That Matters

CRM.COM’s Retention & Rewards engine works seamlessly with:

  • eWallets: Load cashback directly into the customers' eWallets

  • Online Ordering: Apply promotions during checkout in real time

  • Purchases at POS: Match all available offers at the POS at SKU-level

  • Billing & Subscriptions: Reward subscription renewals, uninterrupted subscriptions, upgrades, and timely payments

  • Campaigns: Combine promotions with messaging for greater impact

Ready to Reward Smarter?

Let’s turn loyalty into lasting, measurable growth.
Request a Demo