A 5-minute read on all about CRM.COM
- Frini Pouyiouka
- Georgia Kountouri
- Andros Papageorgiou
- Spyroulla Ioakim
How businesses can use CRM.COM for Increased Repeat Revenue
CRM.COM is a SaaS platform for businesses wanting to focus on repeat loyal customer and increase recurring monetisation and retention. Simply, it allows you to introduce Subscriptions, Promotions, a Commerce Wallet and Community Commerce to your customers.
It offers all the tools needed to shift to sophisticated repeat selling to targeted identified customers. Uniquely, it provides a wallet based, global, multi-currency payment gateway as well as all the commerce products to power all your commerce to identified customers.
CRM.COM handles the entire repeat customer lifecycle: customer registration, introducing your own branded Wallet, targeted rewards and promotions, subscriptions and usage billing (from premium memberships to triple play billing), order management and engaging in B2B commerce to enhance your product offering.
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Repeat Customer Monetisation and Retention
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CRM.COM powers 100% of the technology and business model required to introduce monetised relationships, providing four products that can be set up as a stepped journey:
1
Identity Management
Onboard and manage your customers via ready made apps, capture their purchases, segment into micro-personas and streamline customer interactions through a complete CRM suite.
2
eWallets and Promotions
Introduce eWallets for enhanced digital payments and targeted value with commerce pools. Enjoy an advanced promotion engine and offer gift and topup passes, all crediting the wallets.
3
Subscriptions and Commerce
Enterprise-class subscription billing management and ordering with a powerful product catalogue and flexible pricing models for billing any product or service, whether it’s termed or usage-based.
4
Business Communities
Establish your B2B marketplace and aggregate products and promotions within the community of peer businesses. Enhance your brand and enrich your offerings through B2B collaborations.
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CRM.COM provides ready made models and best practice across multiple industries:
Video & Media
Advanced monetisation for OTT and Media
Offer multiple subscription bundles with flexible pricing in a multi-currency, multi-country model. Apply advanced termed, one-off or usage billing, accept multiple payment methods and enhance subscriber retention with BI-driven promotions.
Triple Play & ISPs
Enterprise class and TMForum compliant
Model all your services and bundles in our enterprise product catalogue. Increase revenue with multiple billing models, from usage-based to subscription-based. Increase retention by establishing a B2B marketplace.
IoT
Automate your end-to-end IoT operations
Everything you need to manage customer orders, from capturing to fulfilment. Advanced subscription and device management, for increased termed, one-off or usage billing revenue.
Banking & FinTech
FinTech subscriptions and promotions
Blend subscriptions and bundled tiers into your product and fee structure and enjoy increased termed revenue. Introduce merchant-funded promotions to retain and grow your customer base and increase your payment and card product usage.
Energy
Group and fleet monetisation
Powerful monetisation across all channels, company and franchise-owned. Apply usage billing for any energy product including eCharging, fuel and eServices for groups and customer segments such as fleets or SMEs.
Retail & Hospitality
Increase repeat commerce and retention
Transition from outdated loyalty programs to persona-driven eWallet-based rewards and promotions and embrace the repeat customer economy. Engage into direct commerce with your customers through amazing apps, subscriptions and eOrdering.
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