1.Disclaimer

AluxSat is a fictional subscription TV and triple play company.  The AluxSat demo scenario illustrates how you can use the CRM.COM software for subscription, CRM and billing operations.  All persons portrayed in the demo are fictitious and any resemblance to real persons is purely coincidental.  Data and product names are also fictitious.

2.Introduction

AluxSat is a medium sized telecommunications company which operates across Europe.  It currently offers digital TV, broadband and telephony services to residential customers as well as companies.  AluxSat is a major player in the subscription digital TV market and has an extensive range of TV channels and packages offered at competitive prices.  AluxSat’s success has led to the expansion of its services and recently became a triple play provider (television + broadband + telephony).  It is crucial for the company to keep track of its sales cycle in an efficient manner, to have the ability to profile its customers and have a 360 degree view of every subscriber, to effectively perform up-selling and cross-selling and provide a uniform and flexible billing service to its customers.

3.Company Structure