Managing Reward Schemes
Reward Schemes are configured to target specific groups of Contacts (e.g. ordinary consumers, corporate business consumers, students etc.), and award them through reward offers for their services, thus enticing them to interact with, or purchase from a business, as well as attracting new registrations. A Reward Scheme can have multiple Reward Offers and can control how consumers can sign-up to the scheme.
THE BASICS
These are some basic terms used throughout the software when referring to Reward Schemes.
Sign-up Options
When a Contact registers with a Business, they can automatically, or optionally join a reward scheme in order to benefit from the reward offers of that scheme. Reward Schemes can be configured to be automatically joined (auto sign-up), or optionally joined (self sign-up or closed loop sign-up).
Reward Schemes
To view or create a Reward Scheme navigate to Rewards > Schemes using the main menu on the left-hand side of the screen.
A Reward Scheme using the registered business name will automatically be created with an Inactive state, upon registration of a new business. However, new Schemes can also be created by a system user.
Select Create Reward Scheme to create a new scheme for the Business.
Name
Provide a meaningful name for the reward scheme, this name will also appear on customer-facing applications if the scheme is a self sign-up or a closed loop scheme.
Sign-up Options
When creating a Reward Scheme you will need to specify how contacts will be able to sign-up to the Scheme. CRM.COM offers two types of schemes with three sign-up options.
Open Loop Schemes - These schemes are open to all Contacts without any restrictions, there are two sign-up options:
Auto Sign-Up - Contacts will be automatically signed-up upon registration to the business
Self Sign-Up - Contacts can optionally sign-up to the scheme via applications
Closed Loop Schemes - Use this type of scheme when you want to control sign-ups in a selective manner.
Closed Loop Sign Up - Restrict the Contacts who can sign-up to the reward scheme using the specified email domains. Contacts can optionally sign-up to the scheme by providing their email address via applications. A background process will then automatically generate, and communicate a unique invitation link so that the Contact can verify their sign-up, given that their email domain belongs to the targeted market group (e.g. Contacts that have a ‘crm.com’ email address)
Activating a Reward Scheme
When a Reward Scheme has been successfully created, it will appear in the Reward Scheme summary screen with an Inactive state. It is recommended that the relevant Reward Offers should be created prior to activating a Reward Scheme. To Activate a Reward Scheme click on the options button (…) of the respective scheme name and select Activate.
The Name, Description, Terms & Conditions entered should be clear and meaningful as these will be used for customer-facing applications (i.e. online portal, mobile app.).
Only Active Reward Schemes are visible on customer-facing applications.
Reward Scheme Settings
No configuration is available for Reward Schemes.
Reference Material
You may also find it useful to refer to the following manuals for further reading in relation to Rewards.
Reward Offers
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