Business Feature / Process | Description |
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Example/Use Case
Use in Training Material
Additional Notes
Rewards | Rewards within CRM.COM apply digital offers against a customer event or a CRM.COM-initiated process such as subscription maturity. Rewards award contacts a commerce credit in the CRM.COM wallet. Another key process of Rewards is the Redeem, which evaluates the purchase event against the existing commerce balance and converts it to an open balance. |
Reward Schemes | A Reward Scheme is a marketing theme of common offers, such as |
student |
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teacher schemes. Its purpose is to focus on specific market segments and, through an exclusive group of offers, always |
fulfil the segments' needs |
based on their |
behaviour. CRM.COM reward schemes have the following sign-up options:
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An auto sign-up reward scheme is automatically created |
on every new business sign-up. | |
Reward Offers & Goals | Reward Offers are incentives to get cash back in the CRM.COM |
Wallet. Each offer consists of a set of goals that contacts must achieve in order to win an award. Specific rules govern the conditions for award redemption/spend. A Reward Offer can have two possible states :
Reward Offers are |
categorised into four different |
goal groups.
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Rewards Resolution | Reward resolution is a CRM.COM process that |
defines how multiple awards will be offered to the contact when |
it's eligible for multi offers awarding.
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Reward Tiers | CRM.COM Contacts can be classified into different tiers (e.g. Silver, Gold, Platinum) based on their purchasing |
behaviour/value for the organization. Contact |
tiers |
have two main attributes.
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A contact
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Award |
The award is the amount of commerce money that will be credited |
to the wallet when an offer is applied. Awards are subject to award validity ( |
i.e. period, date). | |
Redeem | Redeem is the process that matches a contact purchase event against the contact wallet commerce balance and finally converts it to an open balance (debit |
Commerce Pocket and credit Business Pocket). |
The open balance of the Business Pocket can be spent on the next purchase or even optionally paid out. Awards generated by |
instantly redeemable offers will be automatically redeemed and can be spent on the current purchase. | |
Spend | Spend is the action of using money from the Contact's |
Business Pocket to partially or fully pay for a purchase. The process is triggered when a contact |
requests to pay a purchase event using available wallet funds. Each |
spends action debit contact wallet with purchasing amount . Spending is permitted only if the Contact is not blocked from spending. Contacts request for a spend by providing either:
Both the OTP and the auto-generated wallet code available in CRM.COM apps. | |
Payout | Payout is valid only for auto-redeemed reward offers. In this case |
, any Commerce Pocket money is redeemed into Business Pocket money and paid out to the Contact |
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Reward Commercial Terms | Reward commercial terms |
are the agreement framework between |
Businesses & |
merchants that define their |
collaboration rules. In CRM.COM, Merchants (its under Businesses according to CRM.COM Business Network structure) can define their own Reward Offers |
and subsequently submit purchase events. Business defines Commercial Terms |
and include :
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Rewards relevant processes | Activate and use the following default offers
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Other important related processes:
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Reward Offer Tags | Tags can be pre-created and then used for easy classification of Reward Offers, enabling in-depth Analytics. |
Donations | Contacts can opt-in and manage their donations to a charity or cause using front-end applications. Donations are configured using the “Donations” offer goal and one of the four “Donation offer types”. These four types can be configured:
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Analytics |
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