Back to Getting Started Guides for CRM.COM

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Access Token Definitions are used to control the creation of Access Tokens, by defining the policies governing the format of the Access Token User Identifier, Pass Code and Authentication Code.  You can define whether Access Tokens can be created without an Identifier and Pass Code or deactivated when their last entity association (Rewards Participant or Accounts Receivable) is removed. 
Additional settings relating to Access Tokens may also be defined, concerning Accounts Receivable and Rewards Participants, as well as Communication (Access Tokens can be automatically communicated to customers once created).

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Reward Offers are used to determine amounts of money awarded for Customer Events or any other awarded actions of participants, and to specify the conditions for awarding amounts and for spending the awarded amount.  The conditions can limit the redemption of awards to specific products and at particular Organisational Units (merchants).

Various types of Reward Offers can Reward Offer Types can be set up in the System using different Reward Offer Classifications, each one offering different award and spend conditions. According to the Type selected the related Rewards Award and Spend conditions will be loadedConditions.

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Step 5: Setting up

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Reward Offers Evaluation Run Definitions

Next, you must configure Reward Offers Evaluation Run Definitions that will be used for awarding Rewards Participants.

Reward Offers Evaluation Run Definition is Definitions are a set of business rules , used by Reward Offers Evaluation Runs to evaluate Rewards Participants and their related information against the Reward Offers provided by their Participating Reward Scheme. 
The result of the Reward Offers Evaluation Run is Award Transactions and Spend Transactions that will debit or credit the Wallet of the Rewards Participant accordingly.

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• Criteria
  • Reward Schemes:  Defines the Reward Schemes that should be considered during the evaluation process.
  • Reward Offer Types:  Defines the Reward Offer Types that should be considered during the evaluation process.
• Scheduling Settings: Determine when the definition should be executed. They can be scheduled to be executed once or on a recurring basis. 

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Step 6: Setting up

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Reward Offer Categories & Templates Reward Settlement Run Definitions, Wallet Balance Expiration Run Definitions

Configure the following module for additional functionality and categorisation

• Rewards Reward Offer Categories: Reward offer categories Offer Categories are used to classify reward offers Reward Offers into generic groups based on specific similar common attributes that they share. Reward offer categories are Offer Categories following a hierarchical tree structure. Each reward offer Reward Offer can be classified in only in one category. 
• Reward Offer Templates: Reward Offers Templates can be used during the creation of a new Reward Offer.  A Reward Offer Template has a similar structure to Reward Offers to facilitate the transfer of information to the newly created Reward Offer. 
• Reward Settlement Run Definitions: Reward Settlement Run Definitions are used to execute runs that will evaluate Customer Events and Spend Transactions, to debit or credit the Merchant's accounts , (merchants participating to your Rewards Business) of participating Merchants, based on the Awards provided or redeemed, using Contribution Rules defined for each Merchant. For example, when an Award is given via a Customer Event that was created by a Unit C merchant, then Unit's C merchant account is debited with the Award amount. When a Spend Request Customer Event is created by a Unit C merchant, then Unit's C merchant account is credited with the spent amount. The debiting amount is calculated based on the Contribution rules set on the Rewards Participating Merchants.
• Wallet Balance Expiration Run Definitions: Wallet Balance Expiration Run Definitions are used to define the rules by which Runs will be performed, to identify the Wallet amount that should be expired and debit the Wallet for the unspent amount of money . (The the identification process is done performed based on the specified Expiration Date and the amount already spent). The resulting debit that reflects the expired amount is directly allocated against the expired credit amount.
  The Expiration - Date is specified either manually or automatically, as part of a Reward Offer Award that has a specific Expiration Date. 
  If you have Reward Offers that offer for awards that should be applied only up to a specific date or time after it is awarded, then make sure to configure the Expiration Run , to make sure so that expired awards are removed from the participant's available amountbalance. 

Do it Yourself!!

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Having set up CRM.COM based on your business requirements, you are ready to experience the capabilities of the System. View our Application Manuals area, which includes manuals dedicated to each submodule, and discover the functionality of each CRM.COM Module designed to help you complete your business transactions or just check out transactions, or remain in this section to find out how you can work learn the basics of working with Rewards following a simple model.

Below you can find Find links to manuals related to using CRM.COM for a COM Rewards Businessbelow.

Managing Contact Information

Visit View Managing Contact Information and start working with Contact Information required for  required for creating an Accounts Receivable.

Managing Accounts Receivable 

 Visit View Managing Accounts Receivable and start working with Accounts Receivable required  required for creating Subscriptions.

Managing Wallets

Visit View Managing Wallets and start working with Wallets required  required by Rewards Participants to manage their loyalty awards and spendsspending.

Managing Access Tokens

Visit View Managing Access Tokens and start working with Access Tokens required for creating Access Tokens needed necessary for Rewards Participants that will have to access to their rewardsRewards.

Managing Rewards 

Overview

To participate in Rewards processes, you need to sign up as a Rewards Participant. Rewards Participants, belong in Rewards Schemes and via Reward Schemes the system through which the System can identify which Reward Offers the each participant is eligible to. 

The participant will be Participants are evaluated based on his actions their Actions in the system (purchases/customer events/subscription usage etc. ).  Reward System (e.g. Purchases, Customer Events, Subscription Usage).  A Reward Offers Evaluation Run is executed on a recurring basis , and any actions of the participant eligible for an award will be awarded by eligible actions are awarded through the creation of the Award Transactions to be created, which in turn will create the Credit Wallet Transactions that will credit the Wallet of the participant. 
Reward Offers Spend Conditions, are added in the allotments of the Credit Wallet Transactions created from the Award Transactions.

Whe a participant wants to Participants redeem their points , they can proceed with a purchase. i.e. A through purchases.  A Purchase Customer Event must be created (the purchase of the customer) and then is created followed by a Spend Request Customer Event is created (using the purchase Customer Event).

Module	Navigation	Dig In
Rewards Participant	REWARDSREWARDSMANAGE REWARDS PARTICIPANTS	/wiki/spaces/WIP/pages/10008611
Customer Events	CRMCUSTOMER EVENTSACCESS CUSTOMER EVENTS	Managing Customer Events
Reward Offer Evaluation Run Definition	REWARDSREWARDSPERFORM REWARD OFFERS EVALUATION RUNS	Using Reward Offers Evaluation Run Definitions

Creating Rewards Participants

First, you need to create Start by creating Rewards Participants!

Once the Contact Information, Accounts Receivable, Wallets and Access Tokens Definitions have been configured as described above, you are ready to create your Reward Participants. 

Create Follow these steps to create a new Rewards Participant through the following steps:

1. Create a new Contact Information or use an existing one.
2. Create a new Accounts Receivable or in case you loaded an existing customer (account owner) then you can also select the their account he owns.
3. Specify the participantParticipant's Billing Address.
4. Select and add the Reward Schemes that the participant Participant will join. For each scheme you need to Scheme specify the sign up details (date and unitUnit).
5. Specify the participantParticipant's Sign Up Details by entering the sign up date and the unit Unit that signed up the specific participantParticipant.
6. Create an Access Token which will be used to identify and access the Rewards Participant information. The user identifier and pass code are mandatory depending on the related definition Definition configuration, while the authentication code is generated automatically by the system System on saving the participantParticipant.
   
   

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Customer Events are financial and marketing events performed by customers and are registered within CRM.COM in order to be rewarded or additionally processed by other functions of CRM. COM. Each of the Event Types has a different set of attributes that must be set. Below there is Find below a list with different of manuals explaining how you can create each of the Customer Events.

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Once a Reward Offer Run Evaluation definition Definition is executed, the System evaluates Rewards Participants and their information against the Reward Offers and creates Award & Spend Transactions for each one, thus debiting or crediting the participant's Wallet. Specifically, the following are evaluated:

1. The Reward Schemes to be evaluated are retrieved, based on the Reward Schemes selected in the Definition.
2. The Reward Offers to be evaluated are retrieved, based on the Reward Offer Types selected in the Definition.
   
   
3. Customer Events which are not of type spend request Type Spend Request are evaluated to decide if whether they should be awarded.
4. Award Reward Transactions are created for each awarded Customer Event that is awarded.
   
   
5. Rewards Participants, Contact Information and Subscriptions are evaluated based on Reward Offers not related with Customer Events
6. Award Reward Transactions are created for each rewards participant that is awardedawarded Rewards Participant.
   
   
7. Customer events Events which are of type spend request a Type Spend Request are evaluated to decide if whether the specified amount of money can be spendspent.
8. Spend Reward Transactions are created for each customer event that is validvalid Customer Event.

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Integrating with CRM.COM

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