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Learn to work with Leads

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On this page

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Overview

A lead is a potential opportunity for additional business. Within CRM.COM it consists of a set of processes performed to manage a prospective customer which can either be a physical person or company. Leads are created to manage the processes and resources involved until the outcome of the potential sale is determined ('Won' or 'Lost') and involve a number of Actions aiming to get the prospect interested in additional Physical Goods and Services.

Major features

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Leads - The Admin Stuff

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  • Convert won leads to actual customers directly through leads

Leads

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Leads - The Basics

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Leads - The Advanced

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  • Automatically communicate information to prospect customers with areas they are interested in
  • Schedule additional tasks to manage prospect customers, such as face to face appointments directly through the leads page

 

Setting Up Leads

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Configuration > CRM Application > Leads

Types

Types are used to determine operational characteristics of leads.  
Configure the following entities before creating lead types and then add the ones you would like to make available from each type.

  • Statuses are used to label leads life cycle states (used to progress a least) in a way that is meaningful to your organisation. 
  • Categories are used to provide a business classification to the lead, such as, business customer, physical person customer, business partner,  TV. These classifications provide the user with input on how to handle the potential customer, and can also be used by the business to analyze the type of leads they have.
  • Lost Reasons are reasons that can result in a lost lead. 
  • Competitors are used to define competitors that can reach the same lead for the same Product/Goal.

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Type Fields

The table describes the sections of the Lead Type Data Entry page and explains how the fields in the page are used. 

 Mandatory   Configurable

Main Information

Estimated Completion Time: How long it is expected to take before the lead is completed, measured in minutes, hours, days, weeks, months, years

Importance Level: The Importance Level that the Lead should automatically be set to for each Lead Type. The Importance Levels are standard and pre-defined in the System but Users can define supported Levels, their labels and the default Level, through the Lead Definitions.

Priority Level: The Priority Level that the Lead should automatically be set to for each Lead Type. The Priority Levels are standard and pre-defined in the System but Users can define supported Levels, their labels and the default Level, through the Lead Definitions.

Allowed Attributes

Statuses

Categories

Physical Goods

Services

Activity Types

This area is used to designate the configurations that will be available for use with each type of lead.

At least one status must be selected per life cycle state which must also be set as default.

If nothing is specified for categories, physical goods, services and activity types then all are available.

Status Transitions

Defines the possible progression of status from each selected lead status. The next possible status depends on the current status of the lead, the type of the lead and on the user's or unit's authorisation.

Status

The initial status of the entity. There can only be one initial status and it must be included if allowed statuses are defined.

 

Status Transitions

The series of predetermined status changes which a lead can progress through.

Each entry consists of the following:

  • Status: the current status on a lead
  • Destination Status: the status that can be selected after the current status. One or more can be defined.
  • Allowed Organisational Units: Used to authorise specific units or users to make the transition.

 

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Definitions

Leads definitions are business rules which are used to control the behaviour of leads throughout their life cycle.  Allowed lead types must be specified in the definition. An active definition must be present to perform any lead process. There can only be one active definition at a time.

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Definition Fields

This table contains an explanation of the sections of the lead Definition Data Entry page, a description of the usage of its fields and additional information.

 Mandatory   Configurable

Allowed Types

Allowed Types

 

Defines the Types of leads that can be used while creating new leads.

Automatic Conversion

Automatically convert a lead to a customer when won.

If enabled, the system will create an accounts receivable (if one is not present) if the lead's life cycle state is updated to 'won'

Account Classification: Select the classification which will be assigned on the created accounts receivable

Credit Rating: Select the credit rating which will be assigned on the created accounts receivable.

Supported Preferences

Priorities

Priority levels set on leads can help during the planning phase as leads with higher priority are processed sooner.

 Create a label for priority ranging from '1' to '10' and select which ones should be available for selection when creating a new lead

Importance

Importance levels set on leads can help identify the critical ones so that agents give them special attention during processing.

Create a label for Importance ranging from '1' to '8' and select which ones should be available for selection when creating a new lead

CompletitorsOther companies identified as company's possible competitors that may reach the same lead for same products or goals. Select the competitors which should be available for selection when creating a new lead.
Lost ReasonsSelect the lost reasons which should be available for selection when a lead is set to lost.
Source Types
Defines a list of source types that may introduce or propose possible leads to the company. Provide a label for each of the predefined sources (source of the lead) which will be available to be assigned on leads.

 

Related configuration areas

The following modules are related to Leads and may be configured for the Leads module to operate at its full capacity.

Optional modules may be configured for the Leads module to operate at its full capacity.

Manual LinkAreaDescriptionConfiguration
ActivitiesActivity TypesConfigure the activity types that will be used by leads when required to schedule an activityOptional
ProductsProductsConfigure the products that will be available to be added as products of interest in leadsOptional

 

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Using Leads

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CRM > Leads > Manage Leads

A lead is a potential opportunity for additional business. Prospective customers, which can either be a physical person or company, can be managed using the Leads module. 

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Leads fields

The table describes the sections of  Leads Data Entry page, and explains how the fields in the page are used

 Mandatory   Configurable

Contact Information

The details of the customer that reported the issue. 
The contacts cannot be changed once the request is saved but their details can be updated.

Account Information
The account details of contact that became a customer through a won lead.

Lead Information

Lead Information 

Type determines the attributes available for leads and their default values

Category is a label which describes the type of the lead.  For example, business partner, customer

Priority Level determines the priority that will be given for the processing of a Lead

Importance Level:

Probability to Win (%): Define the likelihood of winning the lead which can vary from 0 to 100. Lower probability percentages can be used as indicators for greater effort.

Target Amount: The amount that is predicted to be gained if the Lead is 'Won'.

Lead Source: Select the source through which the lead was introduced or proposed to the company, through the lead source list which is defined in the lead definition.

Lost Reason: Select from the list the reason for which the lead was lost.

Contact Email Address is the electronic address to which all communications will be sent. It can be typed by the agent or selected from a list of available contact addresses.

Contact Phone is the phone number used to communicate with the contact.  It can be typed by the agent or selected from a list of available phone numbers.

  Key Dates

The dates and time frames that are relevant to the lead:

Start Date: The date on which the request was first saved.

Estimated Completion Time: The difference between the start date and expected completion date.

Expected Completion Date: The difference between the start date and expected completion date. It is editable and measured in minutes, hours, days, weeks, months, years.

Time to Completion: The time left up to the expected completion date. This information is dynamically calculated and updated based on the current date and the expected completion date.

Time Overdue: The time past the expected completion date, calculated dynamically based on the expected completion date and the current date.

Actual Completion Date: The date on which the lead life cycle state is set to 'Completed'.

Products of Interest

Physical Goods Interested In & Services Interested In

A list of physical goods and services for which interest was expressed by the lead. For each product you can provide additional notes which may be related to changes or extra information requested by the lead, that may be useful when the lead is handled by other agents.

Lead Team

A list of users that are part of the team that is working on the Lead.

Competitors

Define the competitors that can reach the same lead with the same objective.

Activities
A set of activities which are planned for the specific lead.

Action Panel

Status & Notes

Status: The status of the lead also defines its life cycle state and allows you to progress the lead. To update the status of a lead to a status of a different life cycle state you can do so by the usage of lead actions. i.e. Win Lead, Lost Lead. To change the status to another status of the same life cycle state you can do so by just EDITING the lead.

Life Cycle State: The progression of steps of a lead from the time it is created until it is completed.  For example, in order to be able to provide a lost reason its status must be updated to one that has a 'Lost' life cycle state. The state of the lead depends on the selected status set in the 'status configuration'; it is not manually set by the user. The allowed states are the following:

  • Pending
  • In progress
  • Lost
  • Won
  • Cancelled

Shared Notes: Use this section to record information regarding the lead. Every time the notes are updated the time and the name of the agent are registered.

Owned by Group:  Refers to the group that is responsible for handling the lead. The group defaults to that of the currently signed in user or it is automatically set based on the geographical area of the contact. Refer to Groups for more information.

 Assignments

The unit and/or user responsible for dealing with the lead.

The user field may be left empty, in which case users from the defined unit will be able to accept the lead Refer to the Accepting Lead Action.

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Lead Actions

Actions: Used to progress a lead through its life cycle state.. For example, an agent can check for the coverage of a malfunctioning Roku box and plan a job for a replacement through the same page.

  • Start Progress
  • Win Lead
  • Lost Lead
  • Cancel Lead
  • Schedule an ActivityOpens the activity Data Entry page in a modal window in order to schedule additional necessary actions.

View History: A link that provides additional information related to the lead

  • Communications: A list of all the communications with the lead defined in the 'Referring To' field.


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Creating and processing Leads

Note

Validations take place before an action is initiated (prerequisite) or after it is submitted (postcondition).

Selecting and creating a lead

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Specify the criteria that match the lead you are interested in or use NEW from the Actions Menu to create a new lead. Provide the mandatory information in the leads fields table before you SAVE the lead.

 
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Prerequisites
  • There is an active definition.
  • The action is allowed in the security profile of the logged-in user.
  • The logged-in user has access to the lead type, designated in the type's 'Allowed Organisation Units'.

 

Modifying a lead

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Use 
EDIT from the Actions Menu to enter edit mode.

 Additional Information

While leads that are assigned to a unit and are pending acceptance by a user can be modified, the 'Assigned to User' can only be set through the Accept action.  Refer to Accepting a lead.

Prerequisites

  • Life cycle state must be 'Pending','In Progress'

  • Once a lead is created the related contact, account and lead type cannot be changed.

 

Deleting a lead

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Use DELETE from the Actions Menu to delete 'Pending' requests.

Prerequisites
  • Life cycle state must be 'Pending'.
  • The lead is not completed.
  • There are no scheduled activities which are not completed, deleted or cancelled.


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Accepting a lead

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New leads are assigned to a unit or a user.  Leads assigned to a unit can be accepted by a unit member, by using the Accept action from the Actions Menu in the Data Entry page.  For example, a lead regarding a business client  is assigned to the B2B marketing department and then accepted by a specific agent.

PostconditionsUsers must be authorised to accept a lead ('Accept lead' action is enabled in their security profile) and they must be a member of a unit to which the lead is assigned to or a member of a unit in the same group.

 

Starting the progress of a lead

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In order to start processing a lead the lead must be progressed through the Start Progress action available through the action panel's actions. Select one of the available statuses which represent the 'In Progress' life cycle state.
The action will change the life cycle state from 'Pending' to 'In Progress'. Once the action is executed, EDIT is required to start working on the lead.

Prerequisites

Life cycle state is 'Pending'

Postconditions

All mandatory information is specified


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Winning a lead

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Convert a lead to a customer by changing its life cycle state to 'Won',  by selecting the Win Lead action available in the Action panel and selecting the appropriate status. If in the lead definition you have enabled the auto-conversion process, details to create an accounts receivable are required. (An accounts receivable is required in CRM.COM to consider a person or company as a customer)

Prerequisites

Life cycle state is 'Pending' or in 'Progress'

There are no scheduled activities which are not completed, deleted or cancelled.

 

Losing a lead

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When a lead does not yield to a customer then change its life cycle state to 'lost' by selecting the Lost Lead action available in the Action panel and selecting the appropriate status. Through the modal select one of the preconfigured reasons the lead has been lost. 

Prerequisites

Life cycle state is 'Pending' or in 'Progress'

There are no scheduled activities which are not completed, deleted or cancelled.

 

Cancelling a lead

Cancel a lead which was created by mistake by changing its life cycle state to 'Cancelled' by selecting the Cancel Lead action available in the Action panel and selecting the appropriate status.

 

Prerequisites

Life cycle state is 'Pending' or in 'Progress'

There are no scheduled activities which are not completed, deleted or cancelled.


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Applying business flows on leads

Scheduling an activity for a lead

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Use 'Schedule An Activity' from the Action Panel area of the Data Entry page, in order to schedule additional necessary actions for leads, such as scheduling an appointment to visit prospect customer's in person.

View Activities for more information.

  • The contact information and lead number are carried over onto the activity from the lead.
  • Activities scheduled through the lead must be completed, deleted or cancelled to complete (win/lost) the lead. 

Communicating Leads


Lead details can be communicated to customers by using the Communicate action available from the Actions menu of the Data Entry page. You can use tags related to lead (text that is automatically replaced by values specific to selected records) when creating communications. Tags can be selected by typing '#'. Refer to the Communications manual for a complete list of lead tags.

 

 

Leads Analytics

Reports

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Information on Leads can be extracted in a structured format for analysis by using reports. The fields displayed in a report and the included Leads are selected and grouped based on user-defined criteria. Refer to Reports for more information. 

Leads status report

The report displays a list of leads extracted based on their type and status.

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Leads Business Examples

System Demo to leads

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titleNew Lead Type

Scenario 1

Company ZX accepts requests from prospective customers to present its system's features through a demo.



Solution

Configuration

Activity Type

  • Set up an activity type to be used for demo purposes

Lead Status

  • Set up one status for each available lead life cycle state
    • Pending
    • In progress
    • Win
    • Lost
    • Cancelled

Lead Type

  • Set up a new lead type to be used for demos
    • Define the configured statuses and set the default one for each available life cycle state
    • Provide the Demo Activity Type in the allowed attributes

Lead Definition

  • Add the new Lead Type

 

User Process

  • Create a new lead of type Demo
  • Start progress of the lead through the 'Start Progress' action in the Action Panel
  • Schedule an activity of type demo through the 'Schedule Activity' action in the Action Panel
    (The activity must then be progressed completed or closed) before you are allowed to set the lead as 'Won', 'Lost' or 'Cancelled'

 

Retrieve overdue leads 

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Scenario 2

Company ZX would like to be informed regarding prospect customers that should have been completed in the previous week.


Solution

User Process

The retrieval of leads should take place every Monday. Backoffice Manager will access the leads Summary page and search for leads matching the following criteria:

  • Expected Completion Date: 
    • To: 3 days before current date (last Friday)
  • Life Cycle State: 
    • Pending
    • In progress
    • Lost
    • Won

The search will retrieve all leads that have an 'Expected Completion Date' up to and including the date defined in the Expected Completion Date field.

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  • Use the WEB API to create and manage Leads from an external system, such as a customer portal. Refer to the Leads WEB API for a comprehensive list of available actions.

 

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