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Info

In this guide, you will discover the essential steps for setting up and customising your CRM.COM Apps specifically for your business needs. We'll also cover mandatory and optional features of CRM.COM that you can utilise to further amplify the functionality of the app.

The same procedure, can be followed for the CRM.COM release web portal too.


Step 1: Create the App

First of all, you must create the application. Sign in to CRM.COM using your user credentials and navigate to Settings > Platform > Contact-Facing Essentials > Apps . Select Create App.

  • Name - Provide the app name, which will appear on the welcome screen (a.k.a Landing Page).

  • App Type - Select one of the two app types below:

    • Contact App - A consumer-facing app that allows a business's contacts to register and have self-service access to the entire feature set of CRM.COM such as access to personal and financial information, manage their CRM.COM Wallet, view your product catalogue, offers and promotions and place their orders and much more!

    • Contact Portal - A web-based portal offering the same features and user experience as the Contact App.

  • Click Save.

Now that the app has been created, you’ll need to configure the app settings in the next step.

Step 2: Setup the App

Setting up your App involves:

  • Branding your business app by specifying colours, uploading images and setting its lokk look and feel.

  • Enabling the CRM.COM features that you want your contacts to use for self-card purposes.

Note

Get detailed instructions and tips right in the user interface to set up the app's different settings.

Appearance

When an app is created, default colour settings are applied, but you can customise them with your own business branding colours and images.

Info

Refer to the Appendix at the end of this guide for a comprehensive list of image specifications. It is also important to note that you can view each image's specifications within the user interface when uploading. Make sure your images meet these specifications for the best possible result!

Colours

  • Background Colour / Background Image - Set either of theseUsed in the app’s screen a contact lands on once they launch the app. Set either a colour or an image. If both are provided, the background image will be used.

  • Colour Scheme - These are your app’s branding colours, used throughout the app

    • Primary Colour - This colour is used to highlight selectable icons or text buttons and for the selected option and action buttons.

    • Secondary Colours - This colour is used for available options but not the selected option.

Creatives

  • App logo - Upload your business logo. It will be used in the following ways:

    • Displayed on the Home screen to represent your business.

    • Shown on the Wallet screen to indicate business-related balances (Business Pocket and Commerce Pocket).

    • Used in place of a product image (if the product doesn’t have one).

  • Carousel - This is particularly beneficial for highlighting your business in a visually appealing manner on the Home screen of the app. Optionally upload one of more images.

Features

About

This section contains the legal details related to the app, where businesses can define their Terms and Conditions and Privacy Policy. If provided, users must accept both when registering via the app or portal.

Completing this section is optional but recommended, we offer a free template in case your business doesn't already have its own policies. Should you use the template, be sure to review all content thoroughly and replace the placeholder with your business name where indicated.

Modules

Take some time to review and enable the options and features that you will provide to your contacts through your app. Keep in mind that some options can't be disabled and will, therefore, appear in the app.

Keep in mind that in order to properly set up your app’s features, you must first configure certain features within CRM.COM. Here’s a list of required set up tasks that should be completed before proceeding to enable features in your app.

  • Payment Gateways - If you will accept payments or allow your contacts to Top-up their CRM.COM Wallet through the app, then enable a Payment Gateway in Platform > Integrations > Payment Gateways. There you can enable the CRM.COM Wallet Gateway or any other local or global Payment Gateway service. Find out more about payment gateways here.

  • Order Queues - This is for businesses that want to enable e-Ordering flows from the app. A default Order Queue is pre-configured for your business, but you can configure additional queues to handle the different supply methods by navigating to Settings > Commerce > Orders > Queues. Find out more about order queues here.

  • Reward Tiering - For businesses that want to offer awards to their contacts through reward offers. Each business has a set of predefined reward tiers, but you can change these by navigating to Settings > Rewards > Tiering. Find out more about reward offers and tiers here.

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Business Settings

Step 3: CRM.COM Setup

Info

In addition to setting up the

application

app's

configuration

settings, your business rules and processes must also be configured in the back-end system to ensure the app functions correctly. We recommend reviewing the following options, some of which are mandatory while others are optional, and determining which ones to configure based on your specific business requirements.

Contact Authentication

Status
colourGreen
titlemandatory

Navigate to Settings > Contacts & CRM > Contacts > Contact Authentication & Identities

. You can

and choose how your contacts will register and sign in to the app (i.e. how they will identify themselves). You

can also set the

can set up the same authentication method for more than one app, for example select email/OTP for both your mobile app and web portal.

Optionally, you can set the accepted country calling codes, which are necessary if you choose

a registration option involving phone numbers, and these codes are also used to link the contact’s

the Phone/OTP authentication method and when contacts want to link their CRM.COM Wallet

using phone/OTP for verification

with their phone number.

Product Catalogue
Status
colourBlue
titleoptional

If you plan to

have a product catalogue for your business

showcase your product offerings in the app, make sure to complete the product set up

to showcase your offerings to contacts, regardless of whether ordering will be enabled on the app or not.

Set Up Products

You can configure your products by following the steps below, ensuring to provide as much detail as possible to improve the user experience:

  • Create your products/services by providing the required details, such as name, SKU, and type.

  • Set product prices.

  • Optionally, you can set up product categories with a general image for each category and assign a category to each product. Alternatively, you can use CRM.COM’s AI tool to categorise your products automatically.

  • Provide product descriptions, or use CRM.COM’s AI tool to generate your product descriptions.

  • Upload product images. You can upload an individual image for each product. If no image is provided, the product category image will be used (if categories are set up). If no category is assigned to the product, the business logo will be used. Refer to the recommended image sizes

    in the back-end.

    Within the app products are displayed:

    • To promote your offerings and promotions, such as a SKU-based reward offer and

    • During the ordering flow (if enabled in app’s settings). In this case, products are displayed in a hierarchical structure to facilitate contacts in their ordering process. If you will support such a flow then you have two options:

      • Set up Product Categories in the back-end and assign to products OR

      • Set up an Order Catalogue and categories your product offerings in this catalogue.

    Note that if an Order Catalogue is configured, then it has priority over the categorisation based on Product Categories.

    Set Up Products

    Improve your product's traceability and contact experience in the app by utilising the following key information:

    • Descriptive name and description

    • Pricing information (if applicable)

    • Categories

    • Images

    Note

    Optimise your marketing strategy with CRM.COM’s AI Tool that categorises your products and generates impactful descriptions. You can find it in Settings > Commerce > Products.

    Product Images

    For each product you can upload:

    • An individual image that is going to be the product’s primary image in the app and

    • A set of images that can be displayed in a carousel if you want to present your product’s detailed features and characteristics

    You can also upload an image for each product category. This is a useful feature if you don’t have an image for each one of your products.

    In the app a product’s image is shown based on the following priorities:

    • the product’s primary image or (if there’s no product image) then

    • the product’s category image or

    • your business logo if none of the above are uploaded.

    Note

    Refer to the recommended image sizes in the Appendix, accessible here.

    See the Product Catalogue manual for more information about products, categories and the AI tool.

    Order Catalogue

    Status
    colourBlue
    titleoptional

    Configure an Order Catalogue to display products using your preferred categorisation. If an Order Catalogue is not set up, assign Product Categories to display products in a categorised manner. When setting up an Order Catalogue:

    • Assign a descriptive name

    • Upload an image so as to promote its products

    • Give the catalogue categories descriptive names to make it easier to your contacts to find what they want to order.

    Info

    In the release app, products are displayed in up to 2 category levels.

    Business Network

    Status
    colour

    Green

    Blue
    title

    mandatoryIf you want to set up a Business Network with collaborating B2B partners or

    Optional

    If your business is collaborating with other businesses (either within your internal Business Network structure or via B2B collaborations) or if your business has its own venues, then

    make sure that you create them, specify their address information (

    keep these partner’s and the locations up to date with some key information that includes:

    • Address information with a latitude/longitude so that they can be pinpointed on a map

    ) and opening hours.
    • . This information can be used by contacts to locate the venue, and to promote these partners' offers and promotions.

    • Phone number so your contacts can get in touch

    • Their opening hours so as to facilitate the ordering flow (if used)

    • Images that help contacts to identify the merchants

    • he merchant’s Industry and Sub-industry. This information can be utilised to filter these merchants' reward offers within the app

    Order Queues

    Status
    colourBlue
    titleoptional

    Set up your Order Queues to effectively manage the different stages of the ordering process. You can create a separate queue for each supply method (i.e. pick-up, delivery, direct sale). Note that at least one Order Queue is required if you enable the Orders module in the app settings.

    Fulfilment Policy

    Status
    colourBlue
    titleoptional

    Set up your Fulfilment Policies to manage ordering for your selected supply methods and state the acceptable payment methods for ordering.

    Order

    You can also set up one policy for each one of your collaborating partners.

    Service Request Queues

    Status
    colourBlue
    titleoptional

    Set up

    your Order Queues to effectively manage the different stages of the ordering process. You can create a separate queue for each supply method (i.e. pick-up, delivery, direct sale)

    Service Request Queue(s) if you enable this feature on your app to allow your contacts to raise their service requests. For each one of these queues, make sure you also set up the queue’s app settings. It has to be noted that in the case of Service Requests, the app settings are configured within the queue’s detail page and not in app settings.

    Reward Offers

    Status
    colourBlue
    titleoptional

    Set up your Reward Offers in the backend to award your contacts but pay attention on setting up the following key information:

    • Descriptive name and descriptions (Short and Long description) for each offer

    • Your offer’s Terms & Conditions

    • Mark an offer as a Featured one so as to show first in the list of offers

    • Add Tags to your offers so as to allow easier filtering in the app

    • Upload an image to promote it among other offers. If no image is provided, then your business logo will be used.

    Promotions

    Status
    colourBlue
    titleoptional

    Set up your Promotions in the backend to give discounts to your contacts for their orders. When setting them up in the back-end, consider the following key information:

    • Descriptive name and descriptions (Short and Long description) for each offer. Make sure that these descriptions clearly describe how contacts can benefit from the promotion.

    • Add Tags to your Promotions so as to allow easier filtering in the app

    • Upload an image to promote it among other promotions. If no image is provided, then your business logo will be used.

    Integrations

    Status
    colourBlue
    titleoptional

    Enhance your app by configuring the following integrations.

    • Google Places - To allow exact address locations to be specified.

    • Payment Gateways - Either enable the CRM.COM Wallet Gateway for payments and topping up the CRM.COM Wallet, or setup your own integration.

    • Communications - So that the business can send

    internal and external
    • communications.

      • Email and/or SMS

      • Push Notifications (mobile app only)

    Info

    Languages

    The default app language is English, with Greek translations readily available. For other languages, please contact

    our Customer Success Team

    CRM.COM at support@crm.com.

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    Other Content to Consider

    The app can be enhanced by enabling additional features. It's important to carefully review and understand what each feature provides and then decide if it fits with your business needs and if you want to include it in your app. Here's a list of features that can be set up for the front-end.

    Users can update the back-end application settings and enable other features to dynamically change the front-end UI without republishing the app
    • Business Network

    • Rewards

      • Schemes

      • Offers

        • See here for recommended image sizes.

        • Filtering options

          • Tags

          • Industries

          • Industry Sectors

    • Promotions

      • See here for recommended image sizes.

    • Donations

      See here for recommended image sizes.

      Products

      • See here for recommended image sizes.

      • Order Catalogue

      • Categories

    • Service Requests

      • Applications Settings for Service Requests

    • Integrations

      • Google Places

      • Payment

      • Communication

    • Automations

      • Ordering

        • If you intend to fulfil orders that your contacts make through the app, you'll need to set up an automation with the trigger event New Order and the action CRM.COM Order Provisioning. This automation will make sure that orders are assigned to the nearest merchant/venue, or merchants/venues based on postal code.

        • If you have configured reward offers to award your contact for purchasing, then you need to create an automation to create purchase event when a new invoice is issued so that they contact may be awarded. The trigger event is New Invoice and the action is CRM.COM Customer Events Provisioning / New purchase customer event.

        • You may also want to configure a communication to be sent to the contact who has placed the order using one of your enabled communication integrations.

      • Communications to welcome a contact to the business.

    Info
  • Refer to each individual manual to find out more about the feature and how to set it up.

      • .


    Sample screens

    These screenshots demonstrate how the application and business settings are reflected in the app.

    Mobile app or web portal Landing Page

    image-20241007-132446.png

    Mobile app or web portal Home screen showing branding and layout

    image-20241004-135040.png

    Mobile app or web portal Offer screen

    image-20241004-135120.png


    Appendix

    Recommended image sizes

    These are the recommended sizes for uploading images that will appear on the front-end.

    Image

    Format

    Aspect Ratio / Dimensions

    Max. Size

    Landing page background image

    jpg, jpeg, svg, or png

    1:2

    5MB or less

    Business logo

    jpg, jpeg, svg, or png

    Background opacity, preferably transparent (0%)

    1:1 / 500 x 500 px.

    5MB or less

    Carousel

    jpg, jpeg, svg, or png

    21:9

    5MB or less

    Embedded browser links

    Reward Offers

    Promotions

    Donations

    jpg, jpeg, svg, or png

    16:9

    5MB or less

    Products

    Product Categories

    jpg, jpeg, svg, or png

    1:1 / 500 x 500 px.

    5MB or less