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Business Feature / Process

Description

Example/Use Case

Use in Training Material

Additional Notes

Applications

Applications is a utility of CRM.COM that allows a key user to configure the business front-end tools with no code: Native APP and Portal.

These front-end tools allow the business's customers and contacts to carry out numerous self-service processes such as registering, ordering or buying a subscription.

Create & Manage Customer Portal

No code deployment of the business portal and the ability to set up the following self-serve components:

  • Registration & Authentication

    • The business can configure how their contacts will be able to register (sign-up, sign-in) and what type of data will be used to authenticate the Contact when they take actions through the interface (e.g., ordering)

      • Registration

        • Email & Password

        • Email & OTP

        • Mobile Phone & OTP

        • Facebook

        • Google

      • Transaction identification (CIM) options

        • card

        • phone

        • email

        • gift pass

        • loyalty identifier

  • Homepage

    • Default Currency Wallet: Open and Commerce Balance

    • Offers: Top used or recommended offers based on the "Featured Offers" set-up

    • Place an Order: the user can select the distribution method, access appropriate order catalogues and make an order.

    • Your Reward Tier: the user can see details about the level of reward tier he gets according to his settings (points)

  • Offers

    • Featured offers are presented

    • The location of the nearest outlet (google maps) and the merchant details (e.g., logo, name, phone) are presented.

  • Maps

    • The map is accessible from the offers section, and it's an integration with google maps.

    • Upon selecting a specific offer (featured or simple) and if the Merchant’s latitude/Longitude details are present (merchant address), the user can observe on the map the exact position of the merchant on the offer.

    • When the user clicks on the map pin, they can see more details about the Merchant (merchant name, address, industry sector.

  • Payments

    • The user can make payment for an order after basket check-out

      • cash

      • card (use integrations with payment processors

  • Profile

    • Edit Profile: The merchant should configure the information that is needed from the consumer (e.g. name, day, birthday, gender etc. )

    • Account - option to choose between different accounts

      • Add your card to order

      • Spending Preferences

      • Participating schemes

  • Top-up wallet

  • Redeem a Pass

  • Mobile Pass Card

  • Wallet Journals

  • Orders History

Create & Manage Mobile Application

Same features as the portal above plus:

  • Ability to select the home page layout

  • Add app store details

Landing Pages

Landing Pages is a CRM.COM utility that allows a key user to configure, with no code, purpose-built web pages.

These web pages allow contacts to register with a business and purchase and share an e-Gift pass.

The landing page can be distributed via URL, QR code, and barcodes.

Create & Manage Landing Pages

  • Creating a landing page is easy, requires no coding and involves setting up the following

    • Basic information

      • type (register, purchase a pass)

      • support mobile pass cards, and pass plan

    • text: Setup text fields and messages appearing on the Landing Page. The preview screen displays the applied changes instantaneously.

    • Colour: define the colours for all areas of the Landing Page from the pallets by clicking on the relevant colour area.

    • fields: here, we are defining and selecting the fields used to collect the required information from the Landing Page (only for registration)

    • image: Three different types of images (logo, header, background) can be added to the landing page. Transparency can be adjusted for the header and background images.

    • distribution: This option becomes visible once the Landing Page has been saved. The generated QR/bar code and URL distribution methods are displayed and can be copied.

    • success & failure message screens: definition of messages displayed upon successful or unsuccessful contact registration or e-Gift pass purchasing and sharing.

Mobile Passes

Mobile passes is an innovative CRM.COM utility allowing a key user to configure a purpose-built digital card with no code.

These digital cards are activated only after successfully registering a contact in a business and directly connecting to the Contact.

Mobile passes can be stored in any publicly available wallet (e.g. apple wallet, google pay).

They are used to identify the Contact in various processes, preview the available wallet balance for that business (real-time update) and abundantly trigger purchases from a POS (spend OTP).

Using mobile passes, the contacts can also easily access the customer portal.

Create & Manage Mobile Passes

Creating a mobile pass involves configuring the following:

  • landing page set-up is prerequisite

  • Apple design

    • images: Upload the images that will appear on the Mobile Pass Card. size instructions should be followed for appropriate user experience

    • colour: Select colours for three different mobile pass areas

    • first row: Select up to two different fields to be displayed in the top row of the screen

    • second row: Select one item of information to be displayed on the second row of the screen

    • third row: Select up to three fields to be displayed on the third row of the screen

    • back: Select OTP, Loyalty Number, plus one more available field,

  • Google design

    • information: required information should be completed before creating the Mobile Pass Card and is not displayed on the Mobile Pass screen

    • images: following the same as Apple’s design

    • colours: following the same as Apple’s design

    • first section: contain two fields (contact name, wallet balance)

    • second section: contain two fields (contact phone and selection from available fields)

    • back: contain three fields (OTP, loyalty number selection from available fields)

    • links: External links (e.g. to a URL) can be added to the Mobile Pass Card screen if desired

  • NFC Barcodes: Near Field Communication used to share data between devices (e.g. scanning the Contact’s barcode or QR code to submit a purchase at the POS

    • type of barcode: CRM.COM back end support QR code and various types of barcodes

    • linked to value: Select the information that the QR code/barcode represents,

      • Code - Contact code

      • ID - Contact identifier

      • Loyalty Number - Contact loyalty code

  • Automatic updates and notifications

    • Mobile pass cards will be automatically updated to reflect changes in the contacts wallet.

    • CRM.COM support notifications automatons if needed. Apple Wallet and Google Pay support by default mobile pass update notifications.

  • Deletion, missing and re-access a mobile pass

    • If a contact deliberately deletes their mobile pass card from their wallet or misses saving this upon creation in a wallet, there is an option to re-access. The Contact can sign in to the customer portal through the profile menu and the Mobile Pass Card option.

Associated Processes

The following processes are related and can be used with the applications.

  • register through a landing page and create/store a mobile pass: the Contact use a landing page to register in a business and, upon successful registration, get a mobile pass and store this in its wallet

  • access consumer portal from a mobile pass: the Contact can access the consumer portal by using the link in the back side of the mobile pass

  • Purchase using wallet funds with a Mobile Pass Card

    • At the time of payment, contacts request an OTP using their Mobile Pass Card (back side of the mobile pass) and provide the OTP to the cashier, who enters it on the POS, enabling the purchase to be made. CRM.COM finally deducts the appropriate amount of funds from the Contact's wallet.

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