This guide is designed to help our partners and prospective customers understand the CRM.COM solution for digital money. The guide presents the CRM.COM features in terms of the backend as well as the front-end channels (customer mobile app or web portal) where businesses can provide the ability to their customers to transact with digital/electronic money using CRM.COM as their main platform. Customers can manage their digital money easily via the business’s branded mobile app.
Are you a business planning to launch a digital wallet based on EMI? Are you a brand that wants to provide top ups to a branded digital wallet to be used for the payments of its products and services? Then this guide is definitely for you.
Digital money specialists
CRM.COM is a global specialist in transaction capturing and the digital money eWallet-based solution can be used as the primary platform for electronic money business. In addition, the solution fully conforms to the EMI regulations as published by the European Central Bank and in accordance to PSD2.
Multiple areas for application
The CRM.COM digital money solution can be applied to multiple industry areas whether you are a European Electronic Money Institution (EMI), any other EMI, a brand, a telecom operator, a retailer or a business who wants to launch digital gift cards. The solution allows for top ups from multiple funding sources, payments, transfers between wallets, spend money within a brand or across multiple businesses and affiliate outlets in an easy way where customers use the mobile app to easily authorize the payments or money transfers.
Feature rich digital wallets
CRM.COM is feature rich as it incorporates full customer information capture, KYC policies, financial accounts, eWallets, transaction management, transaction limits, transaction fees, wallet maintenance fees, notifications, reporting, web portals, mobile apps and more.
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Fully transactional eWallet
The CRM.COM digital money solution provides a complete eWallet functionality which supports a variety of transactions with multiple funding sources including bank accounts, SEPA, debit and credit cards, PayPal and other online payment systems. Multiple transaction types are supported such as payments, refunds, transfers from wallets to accounts, transfers between wallets, transfers from accounts to wallets and fees based on transactions or wallet maintenance.
The eWallets are highly configurable and are fully aligned to the operator’s internal policies and Know Your Customer (KYC) rules.
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Payments, transfers and more
The CRM.COM digital money solution allows online payments for purchases, settling utility bills, registering for automatic bill payments, paying for a purchase done at a physical location and more. In the case of online purchases, there is no need to enter card details all over again since they are already stored and verified as a payment method on file.
All transactions can be viewed and managed via the customer mobile app.
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Client engagement via notifications and automations
CRM.COM allows the business to interact with its customers via notifications using different channels such as in-app notifications, email or SMS. The content of the notifications can be set up in multiple languages and can include images, links or any HTML content. The notifications can be sent for marketing purposes to promote new products or services, share news or as part of automations such as automated notifications on a new transaction or top-up.
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Bundled with rewards
Businesses have the option to bundle their CRM.COM digital money solution with the CRM.COM Rewards solution and provide their customers rewards to increase the utilization of the eWallet and the mobile app. This way businesses are providing their customers more incentives in the form of cashback straight into their eWallets simply by performing their purchases using the app.
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A complete ecosystem
The CRM.COM digital money solution offers a complete ecosystem with all the required integrations with trusted 3rd party partners you need in place in order to launch and run a successful eWallet. CRM.COM provides the ability to have and run a multi-country, multi-currency eWallet with virtual IBANs, card issuing, KYC & AML etc.
Backend-configurable mobile app
The mobile app is fully configurable from the CRM.COM backend and has a highly intuitive UX making it easy for clients to manage their rewards via the mobile app. All is defined in the CRM.COM backend and published in the app stores for iOS and Android.
Meaningful business insights
CRM.COM transforms data into actionable insights allowing the business to gain a comprehensive view into the overall performance of the digital money activities which can help with operational optimization and goal achievement.
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Secure solution
The solution is designed around high security standards and logins and transactions are secured by One Time Passwords (OTPs).
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