This document gives an overview of how the CRM.COM platform powers the membership economy and ultimately helps proud brands evolve from tactical transactions to strategic memberships.
The diagrams below show how the four CRM.COM platform products were used to develop three typical services. These charts are a clear representation of the CRM.COM Membership Economy approach.
The purpose of this document is to enable integrators/key users and provide an outline of what the CRM.COM platform does in terms of key functional areas and the four products offered.
CRM.COM Introduction
CRM.COM is a SaaS multi-tenant solution that powers the Membership economy
Our business model is based on Business Communities and helps them create positive network effects
With our platform offerings we help proud brands better engage with their customers and move their relationships from one-way and point-to-point transactions to multi-party transactions within our network of business communities
CRM platform is ideal for any modern brand: from a micro-business with 100 customers to a major brand with 2 million customers; from a simple flat termed subscription model to a complex triple play termed and usage model; to an innovative new-gen model of say meals on subscription.
CRM.COM powers 100% of the technology (i.e., native cloud, first APIs, micro-services) and business models required to run your organization as a membership community, providing four products that can be setup and used as a stepped journey:
Identity Management: Onboard and manage your customers, provide omni channel self service access, capture purchases with a versatile wallet spend model, segment into micro-personas
Financials and Reward: Promotion and reward offers targeting customer segments and a commerce wallet keeping a commerce and open balance and all customer payment methods
Subscriptions and Commerce: An advanced product catalogue and versatile ordering and a powerful subscription platform supporting from the simple termed service to XaaS to advanced usage based for IoT and triple play.
Partner Ecosystem: Enrich the services offered with B2B community services and products. Demand level aggregation with spending across the network and aggregation of promotions.
CRM.COM Platform - the big picture
e-Ordering and Rewards
The following flow represents an end-to-end process where a single organization uses Financials & Rewards product to reward an online ordering process.
This flow focus mainly on Horeca/Retail Industry
Within this flow we can find many innovative CRM.COM services (i.e., portal, mobile). This makes the user experience more engaging and at the same time minimizes the time to market for developing organizations.
CRM.COM wallet and integrations with businesses terminals make the cash out/redemption process even more flexible
OTT Subscription & Billing
These flows are clearly focused on OTT organizations (i.e. media) without service-related devices, and on the CRM.COM Subscriptions & Commerce product.
Organizations use flexible CRM.COM interface tools to help users place an order and sign up for business offers.
CRM.COM flexible billing helps organizations better control monetization of their offerings. Other additional services like segmentation and communication automation make the relevant flow more efficient.
The Service Provision function helps organizations better control their offerings, avoid revenue loss, and at the same time provide a better customer experience.
Ready integrations with various payment processors help organizations provide a seamless payment experience
Purchasing, Rewards Scheme and Cashback
The flow below presents a std reward solution (supported for a Greek payment processor), focused on the Horeca/Retail industry and powered by the CRM.COM Financials & Rewards product.
This solution provides cash back to the consumer account based on purchase events that occur on business terminals and offers provided by business reward programs.
