myLoyalty

This guide is designed to help businesses understand the myLoyalty solution and the benefits it offers to them and their clients. The guide is set up around a fictitious business that provides digital rewards/offers in the form of conditional cashback awards to its clients. Clients can manage their rewards easily and at any time via the myLoyalty mobile app.

Why myLoyalty?

myLoyalty allows businesses to introduce their own reward scheme and mobile app offers at a very low cost and enables them to engage with their clients, communicate with them and offer them personalized rewards. This is achieved via a super modern and digital approach with conditional cashback awards and an eWallet-based multi-tenant mobile application without the need of having plastic loyalty cards or collecting old fashioned points.

Optionally, businesses have the options to opt for a white label app and set it up as per their brand identity with their own flows and their own app available for download at the app stores.

Richness of wallet-based offers

Businesses are provided with a broad range of reward offers such as incentives for improving client engagement within the business. Each offer defines a goal that clients should reach in order to earn a monetary award. Every offer type has its own conditions that affect how and when an award will be provided and spent. The fact that the awards are in the form of conditional cashback allow the business to award more, utilize its free capacity and drive sales on slow-moving or specially promoted products.

Businesses can award their clients on sign up, on referral, on birthdays or name days, on profile completeness, based on the purchase amount, based on the purchased products (on white label apps and assuming CRM.COM is integrated to the POS), based on the venue of purchase, the day and/or time of the purchase, on a lottery basis or as a thank you gift.

Targeted and personalized

CRM.COM’s segmentation allows the business to target its audience and provide personalized rewards to specific customer segments, rather than having a flat offer applicable to all. Segments are easily built based on common characteristics such as demographics, buying behavior etc.

Client engagement via notifications and automations

CRM.COM allows businesses to interact with its clients via notifications using different channels such as in-app notifications, email or SMS. The content of the notifications can be set up in multiple languages and can include images, links etc. The notifications can be sent for marketing purposes to promote new products, new store openings, new offers or as part of automations such as automated notifications on a new award or on spend.

Real time business data and performance

The business has the ability to monitor the performance of its stores, offers, customer registrations, awards given, spends performed etc. via graphical dashboards.

Unique rewards experience for the client

The wow experience the clients have from interacting with myLoyalty but also specifically with the business’s ultra modern rewards scheme allows the business to earn a huge and loyal customer base in zero time.

Clients are able to download the myLoyalty app, available for both Android and iOS and register by providing some basic contact details. Upon successful registration, they need to register one or multiple bank cards, the ones that they will allow them to get awarded from eligible transaction at participating businesses. Participants can then search for businesses in order to join them and have access to their offers and the wallet balance they have at each business at any time via the app. The awards are automatically spent as per the spending preferences that participants provide via the app and the awarded money are refunded back into their bank card.

myLoyalty Pricing:

Businesses can join myLoyalty via the below pricing options: