Leads - Configuration Requirements

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Learn to set up Leads related business processes and rules. 

 Mandatory Configuration: Links to manuals of Leads configuration modules that are required for the module to work correctly.

 Related Configuration: Links to manuals of configuration modules other than of Leads that offer additional functionality or are required for the module to work correctly.

 Optional Configuration: Links to manuals of Leads configuration modules that offer additional functionality but are not required for the module to work correctly.

Mandatory Configuration

The following modules must be configured in order to use the Leads:

Module NameManualDescription

Lead Business Definitions

Configuring Lead DefinitionsDefine the Lead Definition to set the business rules that will be used to create and maintain Leads throughout their Life Cycle.
Lead TypesConfiguring Lead TypesConfigure Lead Types to define the behaviour and nature of the Lead.
Lead StatusesConfiguring Lead StatusesConfigure Lead Statuses and map them to a Life Cycle State to define the State of a specific Lead.
Lead CategoriesConfiguring Lead CategoriesConfigure Lead Categories to categorise a Lead according to its Type.
Lead Lost ReasonsConfiguring Lead Lost ReasonsConfigure Lead Lost Reasons to define the reasons for which a Lead can be lost.

Related Configuration

The following modules are related to, but are not a part of, Leads. Such entities either:

  • Must be configured accordingly in order to be able to start using the Leads module (Configuration Type = Mandatory) 
    OR 
  • May be configured to use the Leads module at its full capacity (Configuration Type = Optional).
Module NameModule ManualModule DescriptionConfiguration Type

Not Applicable

Not Applicable

Not ApplicableNot Applicable

Optional Configuration

The following entities are available and can be configured under Leads.  A working CRM.COM model can exist without them being configured.

Module NameModule ManualModule Description
Lead CompetitorsConfiguring Lead CompetitorsDefine possible Competitors that can reach the same Lead for the same Product or Goal.