Online Ordering for Modern Commerce
Empower your customers to browse, buy and manage services anywhere, anytime. CRM.COM’s Online Ordering connects web, app and in-store journeys into a unified, wallet-powered commerce experience. Whether you’re selling subscriptions, physical products or convenience bundles, CRM.COM makes every transaction seamless, personalised and loyalty-driven.
From first browse to fulfilment, every step is connected, automated and optimised to drive repeat revenue.
Let Customers Buy on Their Terms
Modern buyers expect flexible, intuitive journeys — and CRM.COM delivers. Your customers get a branded commerce experience where they can explore products, personalised recommendations and complete purchases instantly, with real-time promotions and eligibility checks built in.
Smooth experiences across web and mobile apps
Tailored product recommendations and live availability
SKU-level offers, promotions and allowances
Verified customer access and eligibility rules
Payment flexibility including the CRM.COM Wallet
Built for Every Sales Channel
Your teams can sell just as easily as your customers can buy.
Self-Service: Customers browse and buy through your online store
Assisted Sales: Call center agents and in-store reps can place orders on behalf of customers
Smart Upsell: Dynamic pricing and eligibility rules ensure relevant offers
Every channel speaks the same product, wallet and promotion language.
From Order to Delivery — Fully Orchestrated
Online Ordering is tightly connected to CRM.COM’s core platform. Every confirmed order automatically triggers the right fulfilment workflows — whether that’s activating a subscription, dispatching goods, booking installation or scheduling a service.
Behind the scenes, everything just works:
Inventory & stock checks
Customer verification including one-tap check-in
Fulfilment management and dispatch
Billing and payments
Wallet allowances, offers and cashback application
You define the workflows. CRM.COM ensures they run smoothly — in real time.
Configurable, Brandable, Scalable
Whether you’re launching in one store or across multiple countries, CRM.COM adapts to your growth.
No-code branded apps
Multi-country, multi-language and multi-currency support
Configurable eligibility, availability and pricing rules
Real-time promotions and wallet-powered incentives
Complete control over product catalogues and bundles
Perfect for retail, convenience, hospitality, telecom and subscription services.
Rich Fulfilment Options
Define how you want customers to receive their orders — pickup, delivery, direct sale or hybrid models — each with flexible rules such as minimum order amounts, delivery fees, preparation time, and more.
CRM.COM automatically communicates order status updates to customers in real time, keeping the experience smooth and predictable.
Multi-channel Order Fulfilment
Orders can flow through any fulfilment path:
Sent directly to POS devices
Printed onsite for staff
Sent to responsible personnel via email
Managed from within the CRM.COM UI
Each order lifecycle stage — acceptance, preparation, dispatch, drop-off — is visible and fully trackable.
You get complete transparency and control across all locations and channels.
Real-World Examples
A telecom operator enables customers to upgrade to a faster plan online — with fast activation
A home services provider lets new customers book installations with upfront pricing
A retailer bundles services with physical products, managing fulfilment from a single view
Part of a Unified Customer Journey
Online Ordering is only one part of CRM.COM’s unified commerce layer. Combine it seamlessly with:
Subscriptions & recurring billing
Customer rewards, cashback and loyalty
Order fulfilment workflows
Invoicing and partner-funded promotions
Wallet payments, passes and service credit
Automations across the order lifecycle
B2B partner commerce and community bundles
Every interaction becomes a chance to increase lifetime value.
Want to See It in Action?
Let’s show you how CRM.COM powers online ordering for retail, hospitality, telecom and modern subscription businesses.