The CRM.COM Platform Overview

CRM.COM is a powerful platform that allows businesses to create loyal repeat customers across a variety of use cases, however complex. From retail loyalty and premium memberships to subscriptions for digital services to telecom triple play subscriber billing. It allows brands to enhance their business model to get customers to join their brand, differentiate their offering and provide them with modern tools of commerce: Commerce Wallet, Digital Promotions, eOrdering, Subscriptions, Billing and B2B Commerce.

Identity Management

Join my brand

CRM.COM provides simple customer self-onboarding via branded apps, portals and mobile passes. Businesses can easily capture rich customer data while complying with data protection policies.

CRM.COM captures every customer purchase with complete basket-level details, including all items on SKU-level, quantities and pricing.

The built-in segmentation tool allows the business to target its audience and build multiple micro-personas for personalised experiences.

The CRM.COM data-driven platform transforms data into actionable insights and graphical charts, allowing the business to gain a comprehensive view of the overall business performance, which can help with business optimisation and goal achievement.

eWallets & Promotions

Wallet and finance of commerce

Businesses have the ability to introduce a branded eWallet with embedded finance, payment flexibility and FinTech revenue with all electronic money processes supported, including top-ups, transfers, spends and payouts.

CRM.COM offers a powerful Wallet with 3 distinct pockets. The Cash Pocket provides an open balance that supports top-ups and payouts through an embedded global payment gateway, enabling spending across the CRM.COM client network. The Business Pocket allows customers to hold an open balance that can be spent at a specific business or a group of selected businesses. Finally, the Commerce Pocket offers a commerce balance, supporting commerce pools of allowances based on products, time periods and locations — ideal for tailored promotions and offers.

In addition, powerful fintech tools including eGifts, eBenefit, passes (vouchers), auto top-ups, donations and more — all designed to enhance customer engagement and drive value effortlessly.

Businesses seamlessly process customer purchases and other events and apply real-time promotions directly to wallet pockets without the need for complex POS integrations. Multiple offer types are supported based on sign-up, referral, birthday, name day, product (SKU), transaction amount, day/time/hour, lottery, customer segment, just money, profile data completion, subscription maturity and donations.

Subscriptions & Commerce

Modern commerce

CRM.COM supports enterprise / telecom grade subscriptions and usage billing with advanced tools including premium memberships and eOrdering for physical products or digital services.

Any billing and subscription model is supported in CRM.COM. Pre-bill, post-bill or payment-driven billing, in annual, monthly, weekly, daily or usage basis with anniversary or period billing. Termed, usage (real time or allowance-based charging), hybrid (termed and usage) or one-off charging models.

A powerful product catalogue allows businesses to meet any product launch plan regardless of complexity, whether it’s termed, one-off, usage or physical product. Assign flexible pricing to products, from simple flat rate models to more complex tiered rate models coupled with promotions, discounts and free trials.

CRM.COM supports optimised payment flows from multiple payment sources, including the CRM.COM Payment Gateway, ready for multiple countries, multiple currencies and for multiple tax models.

Business Communities

Grow the brand

CRM.COM allows businesses to grow their brand via business community commerce where businesses engage in B2B activities with other businesses. Such B2B activities include: