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The CRM.COM Platform Overview

The CRM.COM Platform Overview

CRM.COM is a powerful platform that provides everything modern businesses need to power recurring revenue with a fully integrated suite for customer identity, eWallets, subscriptions, and B2B — all built to monetise and retain customers at scale.

 

Identity Management

Customer engagement from day one

Onboard customers effortlessly through branded apps, portals and mobile passes, capturing rich profile data from the very first interaction. Engage them continuously with omni-channel CRM tools that support personalised communications, behavioural tracking and service flows. Capture every purchase, event and interaction in real time — from full basket-level transaction details to digital engagement signals — creating a complete, unified customer activity record. Use this data to fuel advanced BI, build dynamic micro-segments and power targeted value experiences that drive higher conversion, retention and lifetime value.

 

eWallets & Promotions

Drive value through versatile wallets

Use a unified wallet for in-person and online payments and B2C/B2B commerce, while boosting loyalty with rewards, digital passes and value-driven experiences.

Each wallet comes with 3 pockets — each designed to carry value with purpose:

  • Cash Pocket [cash credit]
    A secure, PSD2-compliant balance that customers top up themselves using the CRM.COM embedded payment gateway. Balance to be used within the CRM.COM ecosystem.
    Only available in the EU and supports € payments for EU-issued cards.

  • Business Pocket [service credit]
    Store brand-issued value such as refunds, store credit or rewards, usable within your brand or select partners reinforcing loyalty and driving repeat engagement.

  • Commerce Pocket [offer credit]
    Store commerce balance with conditions — products, channels or time — to influence purchase behaviour. A modern alternative to loyalty points.

Alongside the wallet, CRM.COM provides powerful fintech tools such as eGifts, eBenefit, donations, auto top-ups and a variety of offer types across customer behaviour, subscription lifecycle, customer profile and transaction triggers to enhance customer value.

Subscriptions & Commerce

Sell smarter at scale

Manage subscriptions, billing and usage with a flexible product catalogue built for modern eCommerce and XaaS. CRM.COM supports any billing model — termed, usage-based, hybrid or one-off — across pre-bill, post-bill and payment-driven cycles.

Launch any product or service with flat, tiered or promotional pricing, including trials and bundles. CRM.COM also provides optimised payment flows across multiple currencies and tax models, with native support for the CRM.COM Wallet Gateway.

 

Business Communities

Grow your ecosystem

Enable B2B communities, launch joint promotions and bundle partner services to drive reach and customer value. CRM.COM supports a full B2B commerce layer where businesses aggregate products, services and funded promotions into their catalogues, publish shared commerce pools, and allow customers to spend their Business Pocket across the partner network — expanding brand influence and accelerating growth.