This guide is designed to help our partners and prospective customers understand the CRM.COM solution (non industry specific). The guide explain how businesses can benefit from the use of the CRM.COM subscription and billing solution, as well as commerce wallet for rewards.
CRM.COM is for proud brands who target digital customers with a modern business model: personalised offers, fintech wallet and subscriptions via a single platform. CRM.COM allows brands to effectively and directly engage with millions of subscribers or registered customers via 3 components:
CRM.COM can meet the needs of businesses in the following areas, but not limited to:
Digital Video
Broadband & Triple Play
IoT
FinTech Subscriptions
Petrol Retail Networks
Retail / HORECA
Payment-linked Rewards
Onboarding made easy
CRM.COM provides simple customer self-onboarding via branded apps and portals. Businesses can easily capture rich customer data while complying to data protection policies.
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It also allows to grow the partner community by setting up merchants and service providers to work on joint processes and provide services to customers. CRM.COM's diverse community capabilities support even the most complex collaboration setups.
eWallet-based
Businesses can introduce conditional cashback rewards where customers can be awarded following eligible transactions or other achievements. Awarded cashback goes straight into the CRM wallet in the form of commerce balance. Businesses also have the option to allow their customers to top up their wallet using their own funds and pay using their wallet as their preferred payment method. Own funds are stored in the form of open balance. Customers can easily view and manage their wallet balance via the dedicated customer apps and portals.
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Communities for business
Accommodate customers via CRM.COM’s flexible community setup across multiple organizational models – B2C, B2B and B2B2C. CRM.COM allows businesses to engage with own outlets, other businesses within the same network or external partners.
A service owner can manage multiple businesses in CRM.COM, maintain multi-tenant eWallets where businesses can publish and subscribe to commerce pools.
Continuous offers down to product level
CRM.COM allows businesses to set up and introduce continuous offers based on conditions. Conditional cashback allow customers to be awarded when award criteria are met and spends are driven where margins are higher or the cost for the business is lower.
CRM.COM supports multiple offer types based on sign up, referral, birthday, name day, product (SKU), transaction amount, day/time/hour, lottery, customer segment, just money, profile data completion and more.
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POS and eCommerce agnostic
CRM.COM allows awards to be given during the payment without interfering with the payment process nor requiring any POS changes. POS only submits the purchase event and CRM.COM applies rewards to those events. This way eliminates the possibility for cashier mistakes or delays at the POS.
Recurring revenue with subscriptions
Businesses can have guaranteed recurring revenue when they provide their products or services on a subscription basis. CRM.COM offers new generation recurring and event-based billing with powerful subscription management. CRM.COM supports any subscription model: prebill, prepaid wallet-based, post-paid and voucher-based. Multiple billing frequencies are supported: daily, weekly, monthly, annually etc. Multiple billing models can support even the most complex subscription business with termed , one-off or usage-based services.
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Powerful product catalog
CRM.COM allows any business structure its product catalog like a boss! Diverse pricing and rating
combinations with valuable add-ons such as upsell and cross sell allow for the creation of a catalog which is easy for the customers to understand and a setup of clever services and bundles to attract new audience.
CRM.COM is highly scalable. It’s flexible pricing allows experiments with free trials, promos and discounts to build an excellent sales strategy.
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Offerings tailored around customers' needs
CRM.COM’s segmentation allows the business to target its audience and provide personalized offerings to specific customer segments, rather than having a one size fits all concept. Segments are easily built based on common characteristics such as demographics, geographic location, buying behavior etc.
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Client engagement via notifications and automations
CRM.COM allows the business to interact with its customers via notifications using different channels such as in-app notifications, email or SMS. The content of the notifications can be set up in multiple languages using the embedded editor and can include text, images, links etc. The notifications can be sent for marketing purposes to promote new offerings, new offers or promotions or be sent as part of automations such as automated notifications on a new award/spend, on successful/failed payment etc.
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Meaningful business insights
CRM.COM transforms data into actionable insights and graphical charts allowing the business to gain a comprehensive view into the overall business performance which can help with subscription/rewards optimization and goal achievement.
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Branded front-end channels
The CRM.COM mobile apps and web portals can be easily configured from the backend so as to build front-end channels at par with the brand, with own logos, colors, images etc. Alternatively, businesses may continue using their own front-end channels and use the CRM.COM Self Service API.
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Mobile Passes
Alternatively, businesses who do not wish to have their own branded apps and portals, may still introduce rewards using Google and Apple wallets. Businesses have their customers upload their branded pass into Google Pay or Apple Pay and can fully engage with rewards and subscription offers.
