This document describes the proposed structures / core areas of the membership economy as introduced / supported by the CRM.COM platform.
Some basic diagrams showing how the four blocks of the Membership Economy developing three typical services, can give an idea of the CRM.COM Membership Economy approach.
The purpose of this document is to enable an integrator/key user to understand what CRM.COM does in terms of key functional areas and the four segments of the Membership Economy.
CRM.COM Introduction
CRM.COM is a SaaS multi-tenant solution that powers the Membership economy
Our business model is based on Business Communities and helps them create positive network effects
With our platform offerings we help proud brands better engage with their customers and move their relationships from one-way and point-to-point transactions to multi-party transactions within our network of business communities
Services like the Commerce wallet for brands, which manages rewards and payments in combination, or subscription programs from as complex as data and telephony to innovative IoT products, make the CRM.COM platform offerings unbeatable.
Other cutting-edge services, such as demand base aggregation and promote & join, makes CRM.COM's offerings one of the most comprehensive in the membership economy market
CRM platform is ideal for any modern brand: from a micro-business with 100 customers to a major brand with 2 million customers; from a simple flat termed subscription model to a complex triple play termed and usage model; to an innovative new-gen model of say meals on subscription.
CRM.COM powers 100% of the technology (i.e., native cloud, first APIs, micro-services) and business models required to run your organization as a membership community, providing four blocks that can be setup as a stepped journey:
Identify your customers onboard and Engage: Onboard and manage your customers, provide omni- channel self-service access, capture purchases with a versatile wallet spend model, segment into micro-personas and obtain insights through a flexible and easy to use BI
Differentiate and Reward to Connect: Based on Customer knowledge (i.e., static data, transactional data, conditional data) organizations can easily build intelligent promotions and reward offers and ultimately build a healthy Community/Ecosystem. A commerce wallet keeping a commerce and statutory balance, supporting all customer payment methods, make these rewards more flexible and attractive
Order and Subscribe to become a Member of the Ecosystem/Community: Organizations can build a flexible product catalogue and introduce a straightforward subscriptions model supporting termed, usage and hybrid methods. An easy to follow and integrated, ordering and purchasing flow make
subscriptions more engaging for the consumers and efficient for the businesses.
Build your Business Community/Networks to enrich your services offerings and consumers reach: More services offered to more customers through our Businesses networks. Demand based aggregation with community-wide spend and promotion aggregation drive even more positive network effects of the CRM.COM platform.
CRM.COM Platform - the big picture
Standard Rewards plus e-Ordering
The following flow represents an end-to-end process where a single organization uses Reward and Differentiation Block to reward an online ordering process.
This flow focus mainly on Horeca/Retail Industry
Within this flow we can find the CRM.COM interface tools (portal, mobile). This makes the user experience more engaging and at the same time minimizes the time to market for developing organizations.
CRM.COM wallet and integrations with organization terminals make the cashout/redemption process even more flexible
Standard OTT Billing
These flows are clearly focused on OTT organizations (i.e. media) without service-related devices, and on the CRM.COM Subscription and Become Member block.
Organizations use flexible CRM.COM interface tools to help users place an order and sign up for business offers.
CRM.COM flexible billing helps organizations better control monetization of their offerings. Other additional tools like segmentation and communication automation make the relevant flow more efficient.
The Service Provision function helps organizations better control their offerings, avoid revenue loss, and at the same time provide a better customer experience.
Ready integrations with various payment processors help organizations provide a seamless payment experience
Standard Rewards Scheme
The flow below presents a std reward solution (supported for a Greek payment processor), focused on the Horeca/Retail industry and powered by the CRM.COM Differentiate & Reward Block.
This solution provides cash back to the consumer account based on purchase events that occur on business terminals and offers included in business reward programs.
