This guide is designed to help our partners and prospective customers understand the CRM.COM solution (non industry specific). The guide presents the CRM.COM features in terms of the backend as well as the front-end channels (customer mobile app or web portal) where businesses can go subscription-based and launch commerce wallet for rewards.
CRM.COM is the ideal solution for brands who target digital consumers and can meet the needs of businesses in the following areas, but not limited to:
Digital Video
Broadband & Triple Play
IoT
FinTech Subscriptions
Petrol Retail Networks
Retail / HORECA
Payment-linked Rewards
Onboarding made easy
CRM.COM provides simple customer self-onboarding via branded apps and portals. Businesses can easily capture rich customer data while complying to data protection policies. It also allows to grow the partner community by setting up the business network with merchants and service providers to work on joint processes and provide services to customers. CRM.COM's diverse business network supports even the most complex collaboration setups.
The CRM.COM mobile apps and web portals can be easily configured from the backend so as to build front-end channels at par with the brand, with own logos, colors, images etc.
Flexible business network
Accommodate customers via CRM.COM’s flexible business network setup across multiple organizational models – B2C, B2B and B2B2C.
Continuous offers down to product level
CRM.COM allows businesses to set up and introduce continuous offers based on conditions. Conditional cashback allow customers to be awarded when award criteria are met and spends are driven where margins are higher or the cost for the business is lower.
CRM.COM supports multiple offer types based on sign up, referral, birthday, name day, product (SKU), transaction amount, day/time/hour, lottery, customer segment, just money, profile data completion and more.
eWallet-based
CRM.COM allows businesses to introduce conditional cashback awards via multiple offers where customer can earn following eligible transactions or other actions. Awarded cashback goes straight into the
CRM wallet in the form of commerce balance. Businesses also have the option to allow their customers to top up their wallet using their own funds and pay using their wallet as payment method. Own funds are stored in the form of open balance. Customers can easily view and manage their wallet balance and breakdown via the branded apps and portals.
Recurring revenue with subscriptions
Businesses can have guaranteed recurring revenue when they provide their products or services on a subscription basis. CRM.COM offers new generation recurring and event-based billing with powerful subscription management. CRM.COM supports any subscription model: prebill, prepaid wallet-based, post-paid and voucher-based. Multiple billing frequencies are supported: daily, weekly, monthly, annually etc. Multiple billing models can support even the most complex subscription business with termed , one-off or usage-based services.
Powerful product catalog
CRM.COM allows any business structure its product catalog like a boss! Diverse pricing and rating
combinations under multiple billing models with valuable add-ons such as upsell and cross sell allow for the creation of a catalog which is easy for the customers to understand and clever services and bundles to attract new audience.
CRM.COM is highly scalable. It’s flexible pricing allows experiments with free trials, promos and discounts to build an excellent sales strategy.