Introduction
Within this document , we illustrate how the CRM.COM platform leverages its four products to map to develop three typical services. Furthermore, we delve into the specific ways the platform utilises its various modules and components to realize these services and, in the larger scope, shape the concept of the membership customer economy.
The primary goal of this document is to offer integrators and key users an understanding of how the CRM.COM platform can effectively deliver essential services by blending different components across the four CRM.COM platform products.
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This flow is focused on OTT (i.e. media) organisations without device-related services with digital services (no device pairing) using mainly CRM.COM Identity Management and Subscriptions & Commerce products.
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This flow represents an end-to-end process where an individual organisation/business mainly uses Identity Management and , Wallet & Digital Promotions and Subscriptions and Commerce products to onboard/register contacts, build offers and finally reward run an online ordering process.
This flow is primarily focused on the Retail industry.We can find many innovative CRM.COM services (e.g., portal, mobile passes) within this flow. This makes the user experience more engaging and, at the same time, minimises time to set up and market for organisations involved in the processcovers MSP, IoT, B2B and Retail order to bill use cases.
Within this flow we can find various innovative services like portal and mobile passes, which enhances user experience and reduces setup time for the business.
The CRM.COM wallet and ready-made integrations with business terminals POS software make the payment/payout processes even more flexible and user-friendly
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Purchasing, Rewards
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Wallet based payout
The flow below presents a standard an innovative frictionless rewards and cashback payout solution. It focuses on the retail industry and is supported by CRM.COM Identity Management and Wallet & Digital promotion products.
This solution provides cashback to the consumer's account based on purchase events at business terminals and offers provided by business rewards programs and aggregated into the consumer's walletidentifies the customer based on its CIM (Contact Identification Medium) which can be the payment card number or mobile number. The purchase is subsequently routed to CRM.COM, awarded based on defined rewards into the CRM.COM wallet. Any redemptions are aggregated into the customer wallet open balnace and can be optionally paid out to a designated account.
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