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This document illustrates a number of several core service flows as deployed by the CRM.COM platform.

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Services Flow / Swim-lanes

A. New Contact Registration

A new Contact (i.e., consumer or organisationorganization) connects to a business by using the:

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B. Order to Subscribe - OTT (no device pairing)

A user (existing contact) wants to subscribe to an OTT platform (i.e. video platform).

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Finally, the contact connects to the OTT business player S/W, using the credentials provided by CRM.COM CO, and starts consuming the service.

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C. Purchasing to Rewards

An already registered contact visits a physical store and makes a purchase after being purchases are identified using the CRM.COM CIM.

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D. Order to Subscribe - IoT (with device pairing)

A contact (business or person) with credit limits and card on file places an order for IoT devices and associated services at an IoT business.

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E. Passes (gift and vouchers)

A customer-buyer (not a registered contact) purchases an electronic gift card from a business that offers eGift.

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The customer-buyer sends this e-gift to the recipient to use. The beneficiary needs to subscribe to the e-Gift gift offering business, and finally, he can save it as a mobile pass in their wallet.

Finally, the beneficiary/contact can spend this e-Gift gift at that business using the OTP/spend to buy products or services.

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F. Partner Ecosystem (Contact registry, Transaction Processor, Service Owner, Business, Merchant, Venues)

The following high-level flows show how the CRM.COM platform manages the crucial processes of :

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