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Understand the usage of Communications within CRM.COM |
What does this section cover?
Table of Contents | ||
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What are Communications?
Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.
Communications Glossary
Term | Description | ||||||
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Communication | Communication refers to any interaction with a physical person or company through the CRM.COM software. | ||||||
Communication tags | Communication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities. | ||||||
Unrestricted Communication tags
| Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication. | ||||||
WYSIWYG Editor
| "What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time. | ||||||
Opt in | Opt in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising | ||||||
Opt out | Instead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out |
Communications Key Processes and Concepts
Processes / Concept | Description | ||||||||||||
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Communication Queue Usage and Communication Queue External Systems |
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SMS Gateway and Email Provider Integration |
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Communication Templates, Communication Tags and Auto-complete |
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| CRM.COM allows you to track the status of emails, which have been sent to contacts via communications as well as allow the contact to directly update information in CRM.COM, related to their contact via specific links included in the links of their emails. This is available via the email tracking utility. More specifically the following options are available via Email Tracking:
In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails | ||||||||||||
Review Email Tracking via Dashboards
| CRM.COM allows you to easily track communications via related dashboards. The dashboards are available per Notification Run as such communications will be usually be sent out to customers via configured notification run batch processes. Visit the following links to check out the 2 related dashboards available, displaying the required information in an easy to read visual format: |
Communications Network Characteristics
Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.
Entity | Network Characteristics |
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Communications | |
Communication Queue External Systems | |
Communication Templates |
Communications Related Modules
Interaction Entity | How |
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Contact Information |
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Job |
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Subscription |
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Activity |
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Service Request |
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Lead |
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Related Communication |
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Notification |
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Accounts Receivable |
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Bill |
|
Payment |
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Payment Gateway Card |
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Payment Gateway Request Number |
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Reward Participant |
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Reward Award Transaction |
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Reward Spend Transaction |
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Communication Queue |
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Provisioning - CA Systems |
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Communications - Business Examples
The following section provides business examples to help you understand how CRM.COM Communications module is used.
Notifying overdue subscribers
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Business Requirement Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection CRM.COM Solution
User Process
An SMS will be sent on the contact's mobile phone
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Communicating Subscription details using template
Panel | |||||
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Business Requirements Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.
CRM.COM Solution A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:
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Communication Templates using Communication Tags
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Business Requirement Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.
CRM.COM Solution Create communication templates using communication tags.
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Communication Templates Using Notification Tags
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Business Requirement Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.
CRM.COM Solution Create templates using notification available tags.
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Communication Templates Using Dynamic Link Tags
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Business Requirement Company ZX would like to send Communication Emails to its customers regarding actions that should be taken by them, prompting them to subscribe in or out from their mailing list, accept Service Request Reponces etc
CRM.COM Solution Create communication templates using communication tags.
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Following up on Communications
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Business Requirements A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his picture. The agent arranged an appointment with the technical department. Once the technician came back in, the agent called the customer back to confirm whether the problem was solved.
CRM.COM Solution Customer calling in to complain Once the customer calls in to file a complaint then the user should create a new communication of Direction Incoming, Media Phone and Category: Technical Issue. The communication should be saved using the Save as Draft option, so that the Life Cycle State is not updated to Completed.
Agent registering an appointment At the same time the agent should schedule an activity and assign it to the Technical Department with all the related information.
Agent calling back at the customer Once the activity is closed by the technician the agent should go back to the initial communication and save it using the "Save" option, so that the communication life cycle state will be updated to completed. Then the Follow up action should be used. On the new Communication that will be created the agent should provide the following information
At the same time the agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field. Once completed the user should save the communication by clicking the "SAVE" button
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Related Areas
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Popular Labels
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Excerpt | ||
---|---|---|
| ||
Understand the usage of Communications within CRM.COM |
What does this section cover?
Table of Contents | ||
---|---|---|
|
What are Communications?
Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.
Communications Glossary
Term | Description | ||||||
---|---|---|---|---|---|---|---|
Communication | Communication refers to any interaction with a physical person or company through the CRM.COM software. | ||||||
Communication tags | Communication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities. | ||||||
Unrestricted Communication tags
| Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication. | ||||||
WYSIWYG Editor
| "What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time. | ||||||
Opt in | Opt in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising | ||||||
Opt out | Instead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out |
Communications Key Processes and Concepts
Processes / Concept | Description | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Communication Queue Usage and Communication Queue External Systems |
| ||||||||||||
SMS Gateway and Email Provider Integration |
| ||||||||||||
Communication Templates, Communication Tags and Auto-complete |
| ||||||||||||
| CRM.COM allows you to track the status of emails, which have been sent to contacts via communications as well as allow the contact to directly update information in CRM.COM, related to their contact via specific links included in the links of their emails. This is available via the email tracking utility. More specifically the following options are available via Email Tracking:
In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emailscreating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails | ||||||||||||
Review Email Tracking via Dashboards
| CRM.COM allows you to easily track communications via related dashboards. The Dashboards are available per Notification Run as such communications will be ususally be sent out to customers via configured notification run batch processes. Visit the following links to check out the 2 related dashboards available, displaying the required information in an easy to read visual format:
|
Communications Network Characteristics
Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.
Entity | Network Characteristics |
---|---|
Communications | |
Communication Queue External Systems | |
Communication Templates |
Communications Related Modules
Interaction Entity | How |
---|---|
Contact Information |
|
Job |
|
Subscription |
|
Activity |
|
Service Request |
|
Lead |
|
Related Communication |
|
Notification |
|
Accounts Receivable |
|
Bill |
|
Payment |
|
Payment Gateway Card |
|
Payment Gateway Request Number |
|
Reward Participant |
|
Reward Award Transaction |
|
Reward Spend Transaction |
|
Communication Queue |
|
Provisioning - CA Systems |
|
Communications - Business Examples
The following section provides business examples to help you understand how CRM.COM Communications module is used.
Notifying overdue subscribers
Panel | ||||
---|---|---|---|---|
| ||||
Business Requirement Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection CRM.COM Solution
User Process
An SMS will be sent on the contact's mobile phone
|
Communicating Subscription details using template
Panel | |||||
---|---|---|---|---|---|
| |||||
Business Requirements Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.
CRM.COM Solution A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:
|
Communication Templates using Communication Tags
Panel | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Business Requirement Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.
CRM.COM Solution Create communication templates using communication tags.
|
Communication Templates Using Notification Tags
Panel | |||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| |||||||||||||||||||||||||||||||||||
Business Requirement Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.
CRM.COM Solution Create templates using notification available tags.
|
Following up on Communications
Panel | ||||
---|---|---|---|---|
| ||||
Business Requirements A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his picture. The agent arranged an appointment with the technical department. Once the technician came back in, the agent called the customer back to confirm whether the problem was solved.
CRM.COM Solution Customer calling in to complain Once the customer calls in to file a complaint then the user should create a new communication of Direction Incoming, Media Phone and Category: Technical Issue. The communication should be saved using the Save as Draft option, so that the Life Cycle State is not updated to Completed.
Agent registering an appointment At the same time the agent should schedule an activity and assign it to the Technical Department with all the related information.
Agent calling back at the customer Once the activity is closed by the technician the agent should go back to the initial communication and save it using the "Save" option, so that the communication life cycle state will be updated to completed. Then the Follow up action should be used. On the new Communication that will be created the agent should provide the following information
At the same time the agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field. Once completed the user should save the communication by clicking the "SAVE" button
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Related Areas
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Panel | ||||||
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Popular Labels
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