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Excerpt
hiddentrue

Understand the usage of Communications within CRM.COM

What does this section cover?

Table of Contents
minLevel2

What are Communications?

Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.

Communications Glossary

TermDescriptionCommunication

Communication refers to any interaction with a physical person or company through the CRM.COM software.

Communication tagsCommunication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities.

Unrestricted Communication tags

Status
colourRed
titleAvailable from CRM.COM R9

Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication.

WYSIWYG Editor

Status
colourRed
titleAvailable from CRM.COM R9

"What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time. AnchortrackingtrackingEmail Tracking

Status
colourRed
titleAvailable from CRM.COM R9

CRM.COM allows you to track status of emails, which have been sent to contacts via communications. Via the specific feature contacts can "directly" update information saved within CRM.COM, related to their contact via specific links included in the links of their emails.

More specifically the following options are available via Email Tracking

  • Track viewed email communications
  • Track viewed links included in email communications
  • Allow customers to opt in or opt out from direct or affiliate marketing notifications, through links included in email communications
  • Allow customer to accept temporary or final service request resolutions, through links included in email communications

In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails

Communications Key Processes and Concepts

Processes / ConceptDescriptionCommunication Queue Usage and Communication Queue External Systems
  • Communication Queue and Communication Queue External Systems are used to process any communications that need to reach the customers in some way. i.e. via Email or SMS.
     
  • Communication Queue: Communications may have various forms; Face to Face, SMS, Email, phone, letter etc. If a communication is an Email or an SMS, then it will be added in the communication queue once created.
    Any communications in the queue will then be further processed, either by CRM.COM (if it is an Email or an SMS) or by an external system and only then it will be considered as Completed, i.e. send an Email or the SMS. Other types of Communications will never go in the queue.
     
  • Communication Queue External System: These are systems that are allowed to access and process information kept in the communication queue of CRM.COM
    If a communication is not going to be delivered to a customer via the SMS gateway or via the Email provider defined in CRM.COM, it can be processed by an external system as long as the system is defined as a Communication Queue External System. Conditional Access system or a CRM.COM portal are examples of such systems.
SMS Gateway and Email Provider Integration
  • As explained above, Communications may be sent directly via CRM.COM. This means that any communication that needs to be sent via Email or SMS and that is not going to be processed by an external system and is added in the queue it will be processed by CRM.COM. This is possible if the SMS Gateway integrated with CRM.COM is set up in the system. i.e., CM.
  • Email Provider settings also need to be set up in the system accordingly.
Communication Templates, Communication Tags and Auto-complete
  • CRM.COM allows you to easily create communication templates, i.e., ready-made text with tags that will be automatically replaced with the values of the related business entities. In this way the user can select from the available templates and quickly address the customer's requests for information, keeping a standard and formal style. 
  • Tags may be used to create:
    • Communication Template Email subject OR Communication subject (not using a template)
    • Communication Template Email / SMS content OR Communication content (not using a template)
  • Communication Tags come with an auto-complete feature, so as when you type the name of the entity the available tags are being made available for selection
  • Formatting: #entity_name.field : i.e., #subscription.number
    Excerpt
    hiddentrue

    Understand the usage of Communications within CRM.COM

    What does this section cover?

    Table of Contents
    minLevel2

    What are Communications?

    Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.

    Communications Glossary

    TermDescription
    Communication

    Communication refers to any interaction with a physical person or company through the CRM.COM software.

    Communication tagsCommunication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities.

    Unrestricted Communication tags

    Status
    colourRed
    titleAvailable from CRM.COM R9

    Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication.

    WYSIWYG Editor

    Status
    colourRed
    titleAvailable from CRM.COM R9

    "What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time.
    Opt inOpt in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising
    Opt outInstead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out

    Communications Key Processes and Concepts

    Processes / ConceptDescription
    Communication Queue Usage and Communication Queue External Systems
    • Communication Queue and Communication Queue External Systems are used to process any communications that need to reach the customers in some way. i.e. via Email or SMS.
       
    • Communication Queue: Communications may have various forms; Face to Face, SMS, Email, phone, letter etc. If a communication is an Email or an SMS, then it will be added in the communication queue once created.
      Any communications in the queue will then be further processed, either by CRM.COM (if it is an Email or an SMS) or by an external system and only then it will be considered as Completed, i.e. send an Email or the SMS. Other types of Communications will never go in the queue.
       
    • Communication Queue External System: These are systems that are allowed to access and process information kept in the communication queue of CRM.COM
      If a communication is not going to be delivered to a customer via the SMS gateway or via the Email provider defined in CRM.COM, it can be processed by an external system as long as the system is defined as a Communication Queue External System. Conditional Access system or a CRM.COM portal are examples of such systems.
    SMS Gateway and Email Provider Integration
    • As explained above, Communications may be sent directly via CRM.COM. This means that any communication that needs to be sent via Email or SMS and that is not going to be processed by an external system and is added in the queue it will be processed by CRM.COM. This is possible if the SMS Gateway integrated with CRM.COM is set up in the system. i.e., CM.
    • Email Provider settings also need to be set up in the system accordingly.
    Communication Templates, Communication Tags and Auto-complete
    • CRM.COM allows you to easily create communication templates, i.e., ready-made text with tags that will be automatically replaced with the values of the related business entities. In this way the user can select from the available templates and quickly address the customer's requests for information, keeping a standard and formal style. 
    • Tags may be used to create:Communication Tags come with an auto-complete feature, so as when you type the name of the entity the available tags are being made available for selection
      • Communication Template Email subject OR Communication subject (not using a template)
      • Communication Template Email / SMS content OR Communication content (not using a template)
    • Formatting: #entity_name.field : i.e., #subscription.number

    Anchor
    tracking
    tracking
    Email Tracking

    Status
    colourRed
    titleAvailable from CRM.COM R9

    CRM.COM allows you to track the status of emails, which have been sent to contacts via communications as well as allow the contact to directly update information in CRM.COM, related to their contact via specific links included in the links of their emails. This is available via the email tracking utility.

    More specifically the following options are available via Email Tracking:

    • Track viewed email communications
    • Track viewed links included in email communications
    • Allow customers to opt in or opt out from direct or affiliate marketing notifications, through links included in email communications
    • Allow customer to accept service request response, through links included in email communications
    • Allow customer to accept temporary or final service request resolutions, through links included in email communications

    In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails

    Review Email Tracking via Dashboards

    Status
    colourRed
    titleAvailable from CRM.COM R9

     

    CRM.COM allows you to easily track communications via related dashboards. The dashboards are available per Notification Run as such communications will be usually be sent out to customers via configured notification run batch processes.

    Visit the following links to check out the 2 related dashboards available, displaying the required information in an easy to read visual format:

    Communications Network Characteristics 

    Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.

    EntityNetwork Characteristics

    Communications

    Communication Queue External Systems
    Communication Templates

     

    Communications Related Modules

    Interaction EntityHow
    Contact Information
    • Communication belongs to Contact Information
    Job
    • Referring to entity
    Subscription
    • Referring to entity
    Activity
    • Referring to entity
    Service Request
    • Referring to entity
    Lead
    • Referring to entity
    Related Communication
    • Referring to entity
    Notification
    • Referring to entity
    • Communications are created via Notification Runs
    Accounts Receivable
    • Referring to entity
    Bill
    • Referring to entity
    Payment
    • Referring to entity
    Payment Gateway Card
    • Referring to entity
    Payment Gateway Request Number
    • Referring to entity
    Reward Participant
    • Referring to entity
    Reward Award Transaction
    • Referring to entity
    Reward Spend Transaction
    • Referring to entity
    Communication Queue
    • Communications are logged in communication Queues
    Provisioning - CA Systems
    • All Provisioning processes that are related to mail sending
    • All processes will create communications that will be added to the Communication Queue.

     

    Communications - Business Examples 

    The following section provides business examples to help you understand how CRM.COM Communications module is used.

    Notifying overdue subscribers

    Panel
    nameblue
    titleProvide a title for the business example. (Keep simple and short)

    Business Requirement

    Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection


    CRM.COM Solution

    • Configuration

    User Process

    • Create a Communication:
      • Contact: Select a contact with overdue subscription
      • Direction: Outgoing
      • Media: SMS
      • Template: Overdue Subscribers (optional)
      • To: Select the contact's phone number
      • Content: Update or enter message
      • Click on "SAVE"

    Example-CommunicationSMSImage AddedAn SMS will be sent on the contact's mobile phone


    Image Added

     

    Communicating Subscription details using template

    Panel
    nameblue
    titleCompany ZX would like to set up a communication template for New Subscribers

    Business Requirements

    Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.


     

    CRM.COM Solution

    A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:

    • Go to the Subscription
    • Execute Action > Communicate Subscription
    • In the modal Communication window, the agent should select the "New Subscribers" communication template

     

    Info
    titleTemplate Text for New Subscribers
     
    We would like to welcome you and congratulate you for subscribing with us. Your subscription information is the following:
    • Subscription Number: #subscription.number
    • Subscription Type: #subscription.type
    • Subscribed Packages: #subscription.services
    • Hardware: #subscription.installed_items
    For any further information, please do not hesitate to contact us at 000-0000-0000. One of our Call Centre agents, will be more than happy to assist you.
     
    Regards
    Company ZX Co.

    Communication Templates using Communication Tags

    Panel
    nameblue
    titleCommunication Templates using Communication Tags

    Business Requirement

    Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.


     

    CRM.COM Solution

    Create communication templates using communication tags.

    Info
    titleCommunicate Subscriptions
     
    We would like to welcome you to our company.
    Your subscription #subscription.number is now activated for the following services:
    #subscription.services
    The following installed items are used:
    #subscription.installed_items
    Your subscription #subscription.number will be paid by account #accounts_receivable.number.
    Your current account balance is #accounts_receivable.balance
     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Jobs
     

    We would like to inform you that your Job related to #job.type, with number #job.number, has been successfully completed.

    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Activites
     
     

    We would like to inform you that your activity related to #activity.type, with number #activity.number, has been successfully completed.

    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Accounts Receivable
     
     

    We would like to inform you that your Account, #accounts_receivable.number, has #accounts_receivable.outstanding_amount Euros.

    Please proceed with settling your outstanding amount as soon as possible as we will proceed with disconnections coming Monday.

    Should you need more information please do not hesitate to call our Call Centre at any time.

     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Bills
     
     
    We would like to inform you that your September bill with Bill No: #bill.number needs to be settled by #bill.due_date
     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Service Requests

    Dear #contact_information.name

    We would like to inform you that your Service Request related to #service_request.type, with number #service_request.number, has been successfully #service_request.status.

    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

    Regards
    AluxSat Co.

    Info
    titleCommunicate Rewards Participants

    Dear #contact_information.name

    We would like to inform you that your Rewards Membership, with number #rewards_participant.number, has been successfully created on #rewards_participant.sign_up_on by #rewards_participant.sign_up_by_unit.

    Your Rewards Membership is connected with your Account #rewards_participant.accounts_receivable.number

    You may start collecting awards and we hope you enjoy your rewards!

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co.

    Info
    titleCommunicate Award Transactions

    Dear #contact_information.name

    We would like to inform you that your Rewards Membership, with number #award_reward_transaction.rewards_participant.number, has been successfully awarded from the offer #award_reward_transaction.offer on #award_reward_transaction.date

    Your Rewards Award Transaction, with number #award_reward_transaction.number, awards your account with #award_reward_transaction.amount

    We hope you enjoy your rewards!

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

    Info
    titleCommunicate Spend Transactions

    Dear #contact_information.name

    We would like to inform you that you have successfully used #spend_reward_transaction.total_amount Euros from your Rewards Membership, with number #spend_reward_transaction.rewards_participant.number .

    Your rewards were spent following the spend request with number, #spend_reward_transaction.number, on #spend_reward_transaction.date from #spend_reward_transaction.unit

    We hope you enjoy your rewards!

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

     

     

    Info
    titleCommunicate Payment Gateway Card Tags

    Dear #contact_information.name

    Please see below your registered Card details.

    Related Card Account Number: #payment_gateway_card.accounts_receivable.number

    Related Card Holder Name: #payment_gateway_card.card_holder_name

    Related Card Last 4 digits: #payment_gateway_card.last_four_digits

    Related Account Receivable Balance: #payment_gateway_card.accounts_receivable.balance

    Please review and contact our Call Centre for any required corrections


    Regards
    AluxSat Co

     

     

    Info
    titleCommunicate Payment Gateway Request Tags

    Dear #contact_information.name


    Please see below the information you have requested with regards to your Account with number: #payment_gateway_request.accounts_receivable.number connected to card registered to #payment_gateway_request.payment_gateway_card.card_holder_name

    The balance of your accounts receivable is #payment_gateway_request.accounts_receivable.balance and the outstanding amount is #payment_gateway_request.accounts_receivable.outstanding_amount

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

    Info
    titleCommunicate Payment Tags

    Dear #contact_information.name

    We would like to inform you that your payment, with payment number: #payment.number for $#payment.amount has been successfully processed.

    Your current balance is: #payment.accounts_receivable.balance and your outstanding amount is:#payment.accounts_receivable.outstanding_amount

    Should you need further assistance or any clarifications please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

    Note

    More Information on Communication Tags can be found at: Using Communication Tags

    Communication Templates Using Notification Tags

    Panel
    nameblue
    titleCommunication Templates using Notification Tags

    Business Requirement

    Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.


     

    CRM.COM Solution

    Create templates using notification available tags.

    Info
    titleUnsettled Subscriptions
    #notification.number
     
     
    We would like to remind you that the outstanding amount of your account #notification.accounts_receivable.number is #notification.total_notified_amount, which is related to the following subscriptions
    #notification.subscriptions_notified_amount
     
    Regards
    Company ZX Co.
    Info
    titleUnsettled Accounts Receivable
    #notification.number
     
     
    We would like to remind you that the outstanding amount of your account #notification.accounts_receivable.number is #notification.total_notified_amount, which is related to the following bill
    #notification.bills_notified_amount
     
    Regards
    Company ZX Co.
    Info
    titleWallet with low credit
    #notification.number
     
     
    We would like to remind you that the remaining amount in your wallets is the following:
    #notification.wallets_available_amount
     
    This amount is estimated to be consumed by:
    #notification.wallets_estimated_consumption_date
     
    Regards
    Company ZX Co.
    Info
    titleWallet Product Consumption near estimated date
    #notification.number
     
     
    We would like to remind you that the remaining amount for your prepaid services is the following:
    #notification.wallets_product_available_amount
     
    This amount is estimated to be consumed by:
    #notification.wallets_estimated_consumption_date
     
    Regards
    Company ZX Co.
    Info
    title New Subscribers
    #notification.number
     
     
    We would like to welcome you and congratulate you for subscribing with us. Your subscription information is the following:
    #notification.subscriptions_type
     
    Regards
    Company ZX Co.
    Info
    titleCompleted Jobs
    #notification.number
     
     
    We would like to inform you that the following jobs have been completed successfully:
    #notification.jobs_type
     
    Regards
    Company ZX Co.
    Info
    titleCompleted Activities

     

    #notification.number

     
     
    We would like to inform you that the following jobs have been successfully completed:
    #notification.activities_type
     
    Regards
    Company ZX Co.

    Communication Templates Using Dynamic Link Tags

    Panel
    nameblue
    titleCommunication Templates using Communication Tags

    Status
    colourRed
    titleAvailable from CRM.COM R9.0.0

    Business Requirement

    Company ZX would like to send Communication Emails to its customers regarding actions that should be taken by them, prompting them to subscribe in or out from their mailing list, accept Service Request Reponces etc


     

    CRM.COM Solution

    Create communication templates using communication tags.

    Info
    titleSubscribe in Mailing List
     
    We would like to welcome you to our company!
    As we respect your privacy, please let us know whether you would like to be included in our mailing list. If you subscribe in our list, you will be receiving information related to any new amazing offers. You will have the chance to subscribe off the service whenever you please.
    If you would like to be included in our direct marketing list, please click on the following link:
    #dynamic_link.opt_in_direct_marketing

    In addition you have the option to subscribe to our affiliate marketing list. If you select to subscribe to this list then you will also be contacted for offers related to our distinct partners
    If you would like to be included in our affiliate marketing list, please click on the following link:
    #dynamic_link.opt_in_affiliate_marketing
     
    Regards
    Company ZX Co.
    Info
    titleSubscribe off Mailing List
     
    If you would like to subscribe off our Mailing Lists, please click on the respective link below
    #dynamic_link.opt_out_direct_marketing
    #dynamic_link.opt_out_affiliate_marketing
     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Service Requests to accept Response

    Dear #contact_information.name

    We would like to inform you that your Service Request related to #service_request.type, with number #service_request.number, has been successfully processed.

    Please review our response below and then click on the respective link, if you agree so we can proceed with the resolution of your request.

    Response: #service_request.response_description

    Processed By: #service_request.responded_by

    Processed on: #service_request.response_date
     

    Click on the following link if you Accept the response: #dynamic_link.service_request_response_acceptance


    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

    Regards
    AluxSat Co.

    Note

    More Information on Communication Tags can be found at: Using Communication Tags

     

    Following up on Communications

    Panel
    nameblue
    titleCustomer calling for installation re-visit

    Business Requirements

    A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his picture. The agent arranged an appointment with the technical department. Once the technician came back in, the agent called the customer back to confirm whether the problem was solved.


     

     

    CRM.COM Solution
     

    Customer calling in to complain

    Once the customer calls in to file a complaint then the user should create a new communication of Direction Incoming, Media Phone and Category: Technical Issue. The communication should be saved using the Save as Draft option, so that the Life Cycle State is not updated to Completed.

     

    Agent registering an appointment

    At the same time the agent should schedule an activity and assign it to the Technical Department with all the related information.

     

    Agent calling back at the customer

    Once the activity is closed by the technician the agent should go back to the initial communication and save it using the "Save" option, so that the communication life cycle state will be updated to completed.

    Then the Follow up action should be used. On the new Communication that will be created the agent should provide the following information

    • Media: Phone
    • Direction: Outgoing
    • Category: Service Satisfaction

    At the same time the agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field.

    Once completed the user should save the communication by clicking the "SAVE" button

     

    Note

    More Information on creating Follow Up communications can be found at: Creating Follow Up Communications

    Panel
    namegrey

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    Excerpt
    hiddentrue

    Understand the usage of Communications within CRM.COM

    What does this section cover?

    Table of Contents
    minLevel2

    What are Communications?

    Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.

    Communications Glossary

    TermDescription
    Communication

    Communication refers to any interaction with a physical person or company through the CRM.COM software.

    Communication tagsCommunication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities.

    Unrestricted Communication tags

    Status
    colourRed
    titleAvailable from CRM.COM R9

    Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication.

    WYSIWYG Editor

    Status
    colourRed
    titleAvailable from CRM.COM R9

    "What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time.
    Opt inOpt in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising
    Opt outInstead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out

    Communications Key Processes and Concepts

    Processes / ConceptDescription
    Communication Queue Usage and Communication Queue External Systems
    • Communication Queue and Communication Queue External Systems are used to process any communications that need to reach the customers in some way. i.e. via Email or SMS.
       
    • Communication Queue: Communications may have various forms; Face to Face, SMS, Email, phone, letter etc. If a communication is an Email or an SMS, then it will be added in the communication queue once created.
      Any communications in the queue will then be further processed, either by CRM.COM (if it is an Email or an SMS) or by an external system and only then it will be considered as Completed, i.e. send an Email or the SMS. Other types of Communications will never go in the queue.
       
    • Communication Queue External System: These are systems that are allowed to access and process information kept in the communication queue of CRM.COM
      If a communication is not going to be delivered to a customer via the SMS gateway or via the Email provider defined in CRM.COM, it can be processed by an external system as long as the system is defined as a Communication Queue External System. Conditional Access system or a CRM.COM portal are examples of such systems.
    SMS Gateway and Email Provider Integration
    • As explained above, Communications may be sent directly via CRM.COM. This means that any communication that needs to be sent via Email or SMS and that is not going to be processed by an external system and is added in the queue it will be processed by CRM.COM. This is possible if the SMS Gateway integrated with CRM.COM is set up in the system. i.e., CM.
    • Email Provider settings also need to be set up in the system accordingly.
    Communication Templates, Communication Tags and Auto-complete
    • CRM.COM allows you to easily create communication templates, i.e., ready-made text with tags that will be automatically replaced with the values of the related business entities. In this way the user can select from the available templates and quickly address the customer's requests for information, keeping a standard and formal style. 
    • Tags may be used to create:Communication Tags come with an auto-complete feature, so as when you type the name of the entity the available tags are being made available for selection
      • Communication Template Email subject OR Communication subject (not using a template)
      • Communication Template Email / SMS content OR Communication content (not using a template)
    • Formatting: #entity_name.field : i.e., #subscription.number

    Anchor
    tracking
    tracking
    Email Tracking

    Status
    colourRed
    titleAvailable from CRM.COM R9

    CRM.COM allows you to track the status of emails, which have been sent to contacts via communications as well as allow the contact to directly update information in CRM.COM, related to their contact via specific links included in the links of their emails. This is available via the email tracking utility.

    More specifically the following options are available via Email Tracking:

    • Track viewed email communications
    • Track viewed links included in email communications
    • Allow customers to opt in or opt out from direct or affiliate marketing notifications, through links included in email communications
    • Allow customer to accept service request response, through links included in email communications
    • Allow customer to accept temporary or final service request resolutions, through links included in email communications

    In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails

    Review Email Tracking via Dashboards

    Status
    colourRed
    titleAvailable from CRM.COM R9

     

    CRM.COM allows you to easily track communications via related dashboards. The Dashboards are available per Notification Run as such communications will be ususally be sent out to customers via configured notification run batch processes.

    Visit the following links to check out the 2 related dashboards available, displaying the required information in an easy to read visual format:

     

     

    Communications Network Characteristics 

    Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.

    EntityNetwork Characteristics

    Communications

    Communication Queue External Systems
    Communication Templates

     

    Communications Related Modules

    Interaction EntityHow
    Contact Information
    • Communication belongs to Contact Information
    Job
    • Referring to entity
    Subscription
    • Referring to entity
    Activity
    • Referring to entity
    Service Request
    • Referring to entity
    Lead
    • Referring to entity
    Related Communication
    • Referring to entity
    Notification
    • Referring to entity
    • Communications are created via Notification Runs
    Accounts Receivable
    • Referring to entity
    Bill
    • Referring to entity
    Payment
    • Referring to entity
    Payment Gateway Card
    • Referring to entity
    Payment Gateway Request Number
    • Referring to entity
    Reward Participant
    • Referring to entity
    Reward Award Transaction
    • Referring to entity
    Reward Spend Transaction
    • Referring to entity
    Communication Queue
    • Communications are logged in communication Queues
    Provisioning - CA Systems
    • Panaccess OSM Message Run
    • Conax Mail & Bark Message Runs
      Both All Provisioning processes that are related to mail sending
    • All processes will create communications that will be added to the Communication Queue.

     

    Communications - Business Examples 

    The following section provides business examples to help you understand how CRM.COM Communications module is used.

    Notifying overdue subscribers

    Panel
    nameblue
    titleProvide a title for the business example. (Keep simple and short)

    Business Requirement

    Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection


    CRM.COM Solution

    • Configuration

    User Process

    • Create a Communication:
      • Contact: Select a contact with overdue subscription
      • Direction: Outgoing
      • Media: SMS
      • Template: Overdue Subscribers (optional)
      • To: Select the contact's phone number
      • Content: Update or enter message
      • Click on "SAVE"

    Example-CommunicationSMSAn SMS will be sent on the contact's mobile phone


     

    Communicating Subscription details using template

    Panel
    nameblue
    titleCompany ZX would like to set up a communication template for New Subscribers

    Business Requirements

    Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.


     

    CRM.COM Solution

    A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:

    • Go to the Subscription
    • Execute Action > Communicate Subscription
    • In the modal Communication window, the agent should select the "New Subscribers" communication template

     

    Info
    titleTemplate Text for New Subscribers
     
    We would like to welcome you and congratulate you for subscribing with us. Your subscription information is the following:
    • Subscription Number: #subscription.number
    • Subscription Type: #subscription.type
    • Subscribed Packages: #subscription.services
    • Hardware: #subscription.installed_items
    For any further information, please do not hesitate to contact us at 000-0000-0000. One of our Call Centre agents, will be more than happy to assist you.
     
    Regards
    Company ZX Co.

    Communication Templates using Communication Tags

    Panel
    nameblue
    titleCommunication Templates using Communication Tags

    Business Requirement

    Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.


     

    CRM.COM Solution

    Create communication templates using communication tags.

    Info
    titleCommunicate Subscriptions
     
    We would like to welcome you to our company.
    Your subscription #subscription.number is now activated for the following services:
    #subscription.services
    The following installed items are used:
    #subscription.installed_items
    Your subscription #subscription.number will be paid by account #accounts_receivable.number.
    Your current account balance is #accounts_receivable.balance
     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Jobs
     

    We would like to inform you that your Job related to #job.type, with number #job.number, has been successfully completed.

    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Activites
     
     

    We would like to inform you that your activity related to #activity.type, with number #activity.number, has been successfully completed.

    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Accounts Receivable
     
     

    We would like to inform you that your Account, #accounts_receivable.number, has #accounts_receivable.outstanding_amount Euros.

    Please proceed with settling your outstanding amount as soon as possible as we will proceed with disconnections coming Monday.

    Should you need more information please do not hesitate to call our Call Centre at any time.

     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Bills
     
     
    We would like to inform you that your September bill with Bill No: #bill.number needs to be settled by #bill.due_date
     
    Regards
    Company ZX Co.
    Info
    titleCommunicate Service Requests

    Dear #contact_information.name

    We would like to inform you that your Service Request related to #service_request.type, with number #service_request.number, has been successfully #service_request.status.

    Thank you for requesting our services. Should you need further assistance please do not hesitate to call our Call Centre at any time.

    Regards
    AluxSat Co.

    Info
    titleCommunicate Rewards Participants

    Dear #contact_information.name

    We would like to inform you that your Rewards Membership, with number #rewards_participant.number, has been successfully created on #rewards_participant.sign_up_on by #rewards_participant.sign_up_by_unit.

    Your Rewards Membership is connected with your Account #rewards_participant.accounts_receivable.number

    You may start collecting awards and we hope you enjoy your rewards!

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co.

    Info
    titleCommunicate Award Transactions

    Dear #contact_information.name

    We would like to inform you that your Rewards Membership, with number #award_reward_transaction.rewards_participant.number, has been successfully awarded from the offer #award_reward_transaction.offer on #award_reward_transaction.date

    Your Rewards Award Transaction, with number #award_reward_transaction.number, awards your account with #award_reward_transaction.amount

    We hope you enjoy your rewards!

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

    Info
    titleCommunicate Spend Transactions

    Dear #contact_information.name

    We would like to inform you that you have successfully used #spend_reward_transaction.total_amount Euros from your Rewards Membership, with number #spend_reward_transaction.rewards_participant.number .

    Your rewards were spent following the spend request with number, #spend_reward_transaction.number, on #spend_reward_transaction.date from #spend_reward_transaction.unit

    We hope you enjoy your rewards!

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

     

     

    Info
    titleCommunicate Payment Gateway Card Tags

    Dear #contact_information.name

    Please see below your registered Card details.

    Related Card Account Number: #payment_gateway_card.accounts_receivable.number

    Related Card Holder Name: #payment_gateway_card.card_holder_name

    Related Card Last 4 digits: #payment_gateway_card.last_four_digits

    Related Account Receivable Balance: #payment_gateway_card.accounts_receivable.balance

    Please review and contact our Call Centre for any required corrections


    Regards
    AluxSat Co

     

     

    Info
    titleCommunicate Payment Gateway Request Tags

    Dear #contact_information.name


    Please see below the information you have requested with regards to your Account with number: #payment_gateway_request.accounts_receivable.number connected to card registered to #payment_gateway_request.payment_gateway_card.card_holder_name

    The balance of your accounts receivable is #payment_gateway_request.accounts_receivable.balance and the outstanding amount is #payment_gateway_request.accounts_receivable.outstanding_amount

    Should you need further assistance please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

    Info
    titleCommunicate Payment Tags

    Dear #contact_information.name

    We would like to inform you that your payment, with payment number: #payment.number for $#payment.amount has been successfully processed.

    Your current balance is: #payment.accounts_receivable.balance and your outstanding amount is:#payment.accounts_receivable.outstanding_amount

    Should you need further assistance or any clarifications please do not hesitate to call our Call Centre at any time.


    Regards
    AluxSat Co

    Note

    More Information on Communication Tags can be found at: Using Communication Tags

    Communication Templates Using Notification Tags

    Panel
    nameblue
    titleCommunication Templates using Notification Tags

    Business Requirement

    Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.


     

    CRM.COM Solution

    Create templates using notification available tags.

    Info
    titleUnsettled Subscriptions
    #notification.number
     
     
    We would like to remind you that the outstanding amount of your account #notification.accounts_receivable.number is #notification.total_notified_amount, which is related to the following subscriptions
    #notification.subscriptions_notified_amount
     
    Regards
    Company ZX Co.
    Info
    titleUnsettled Accounts Receivable
    #notification.number
     
     
    We would like to remind you that the outstanding amount of your account #notification.accounts_receivable.number is #notification.total_notified_amount, which is related to the following bill
    #notification.bills_notified_amount
     
    Regards
    Company ZX Co.
    Info
    titleWallet with low credit
    #notification.number
     
     
    We would like to remind you that the remaining amount in your wallets is the following:
    #notification.wallets_available_amount
     
    This amount is estimated to be consumed by:
    #notification.wallets_estimated_consumption_date
     
    Regards
    Company ZX Co.
    Info
    titleWallet Product Consumption near estimated date
    #notification.number
     
     
    We would like to remind you that the remaining amount for your prepaid services is the following:
    #notification.wallets_product_available_amount
     
    This amount is estimated to be consumed by:
    #notification.wallets_estimated_consumption_date
     
    Regards
    Company ZX Co.
    Info
    title New Subscribers
    #notification.number
     
     
    We would like to welcome you and congratulate you for subscribing with us. Your subscription information is the following:
    #notification.subscriptions_type
     
    Regards
    Company ZX Co.
    Info
    titleCompleted Jobs
    #notification.number
     
     
    We would like to inform you that the following jobs have been completed successfully:
    #notification.jobs_type
     
    Regards
    Company ZX Co.
    Info
    titleCompleted Activities

     

    #notification.number

     
     
    We would like to inform you that the following jobs have been successfully completed:
    #notification.activities_type
     
    Regards
    Company ZX Co.

     

    Following up on Communications

    Panel
    nameblue
    titleCustomer calling for installation re-visit

    Business Requirements

    A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his picture. The agent arranged an appointment with the technical department. Once the technician came back in, the agent called the customer back to confirm whether the problem was solved.


     

     

    CRM.COM Solution
     

    Customer calling in to complain

    Once the customer calls in to file a complaint then the user should create a new communication of Direction Incoming, Media Phone and Category: Technical Issue. The communication should be saved using the Save as Draft option, so that the Life Cycle State is not updated to Completed.

     

    Agent registering an appointment

    At the same time the agent should schedule an activity and assign it to the Technical Department with all the related information.

     

    Agent calling back at the customer

    Once the activity is closed by the technician the agent should go back to the initial communication and save it using the "Save" option, so that the communication life cycle state will be updated to completed.

    Then the Follow up action should be used. On the new Communication that will be created the agent should provide the following information

    • Media: Phone
    • Direction: Outgoing
    • Category: Service Satisfaction

    At the same time the agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field.

    Once completed the user should save the communication by clicking the "SAVE" button

     

    Note

    More Information on creating Follow Up communications can be found at: Creating Follow Up Communications

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