Excerpt | ||
---|---|---|
| ||
Understand the usage of Communications within CRM.COM |
What does this section cover?
Table of Contents | ||
---|---|---|
|
What are Communications?
Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.
Communications Glossary
Communication refers to any interaction with a physical person or company through the CRM.COM software.
Unrestricted Communication tags
Status | ||||
---|---|---|---|---|
|
WYSIWYG Editor
Status | ||||
---|---|---|---|---|
|
Status | ||||
---|---|---|---|---|
|
CRM.COM allows you to track status of emails, which have been sent to contacts via communications. Via the specific feature contacts can "directly" update information saved within CRM.COM, related to their contact via specific links included in the links of their emails.
More specifically the following options are available via Email Tracking
- Track viewed email communications
- Track viewed links included in email communications
- Allow customers to opt in or opt out from direct or affiliate marketing notifications, through links included in email communications
- Allow customer to accept temporary or final service request resolutions, through links included in email communications
In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails
Communications Key Processes and Concepts
- Communication Queue and Communication Queue External Systems are used to process any communications that need to reach the customers in some way. i.e. via Email or SMS.
- Communication Queue: Communications may have various forms; Face to Face, SMS, Email, phone, letter etc. If a communication is an Email or an SMS, then it will be added in the communication queue once created.
Any communications in the queue will then be further processed, either by CRM.COM (if it is an Email or an SMS) or by an external system and only then it will be considered as Completed, i.e. send an Email or the SMS. Other types of Communications will never go in the queue.
- Communication Queue External System: These are systems that are allowed to access and process information kept in the communication queue of CRM.COM
If a communication is not going to be delivered to a customer via the SMS gateway or via the Email provider defined in CRM.COM, it can be processed by an external system as long as the system is defined as a Communication Queue External System. Conditional Access system or a CRM.COM portal are examples of such systems.
- As explained above, Communications may be sent directly via CRM.COM. This means that any communication that needs to be sent via Email or SMS and that is not going to be processed by an external system and is added in the queue it will be processed by CRM.COM. This is possible if the SMS Gateway integrated with CRM.COM is set up in the system. i.e., CM.
- Email Provider settings also need to be set up in the system accordingly.
- Communication Template Email subject OR Communication subject (not using a template)
- Communication Template Email / SMS content OR Communication content (not using a template)
Excerpt | ||
---|---|---|
| ||
Understand the usage of Communications within CRM.COM |
What does this section cover?
Table of Contents | ||
---|---|---|
|
What are Communications?
Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.
Communications Glossary
Term | Description | ||||||
---|---|---|---|---|---|---|---|
Communication | Communication refers to any interaction with a physical person or company through the CRM.COM software. | ||||||
Communication tags | Communication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities. | ||||||
Unrestricted Communication tags
| Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication. | ||||||
WYSIWYG Editor
| "What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time. | ||||||
Opt in | Opt in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising | ||||||
Opt out | Instead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out |
Communications Key Processes and Concepts
Processes / Concept | Description | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Communication Queue Usage and Communication Queue External Systems |
| ||||||||||||
SMS Gateway and Email Provider Integration |
| ||||||||||||
Communication Templates, Communication Tags and Auto-complete |
| ||||||||||||
| CRM.COM allows you to track the status of emails, which have been sent to contacts via communications as well as allow the contact to directly update information in CRM.COM, related to their contact via specific links included in the links of their emails. This is available via the email tracking utility. More specifically the following options are available via Email Tracking:
In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails | ||||||||||||
Review Email Tracking via Dashboards
| CRM.COM allows you to easily track communications via related dashboards. The dashboards are available per Notification Run as such communications will be usually be sent out to customers via configured notification run batch processes. Visit the following links to check out the 2 related dashboards available, displaying the required information in an easy to read visual format: |
Communications Network Characteristics
Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.
Entity | Network Characteristics |
---|---|
Communications | |
Communication Queue External Systems | |
Communication Templates |
Communications Related Modules
Interaction Entity | How |
---|---|
Contact Information |
|
Job |
|
Subscription |
|
Activity |
|
Service Request |
|
Lead |
|
Related Communication |
|
Notification |
|
Accounts Receivable |
|
Bill |
|
Payment |
|
Payment Gateway Card |
|
Payment Gateway Request Number |
|
Reward Participant |
|
Reward Award Transaction |
|
Reward Spend Transaction |
|
Communication Queue |
|
Provisioning - CA Systems |
|
Communications - Business Examples
The following section provides business examples to help you understand how CRM.COM Communications module is used.
Notifying overdue subscribers
Panel | ||||
---|---|---|---|---|
| ||||
Business Requirement Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection CRM.COM Solution
User Process
An SMS will be sent on the contact's mobile phone
|
Communicating Subscription details using template
Panel | |||||
---|---|---|---|---|---|
| |||||
Business Requirements Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.
CRM.COM Solution A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:
|
Communication Templates using Communication Tags
Panel | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Business Requirement Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.
CRM.COM Solution Create communication templates using communication tags.
|
Communication Templates Using Notification Tags
Panel | |||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| |||||||||||||||||||||||||||||||||||
Business Requirement Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.
CRM.COM Solution Create templates using notification available tags.
|
Communication Templates Using Dynamic Link Tags
Panel | |||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| |||||||||||||||||||||||
Business Requirement Company ZX would like to send Communication Emails to its customers regarding actions that should be taken by them, prompting them to subscribe in or out from their mailing list, accept Service Request Reponces etc
CRM.COM Solution Create communication templates using communication tags.
|
Following up on Communications
Panel | ||||
---|---|---|---|---|
| ||||
Business Requirements A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his picture. The agent arranged an appointment with the technical department. Once the technician came back in, the agent called the customer back to confirm whether the problem was solved.
CRM.COM Solution Customer calling in to complain Once the customer calls in to file a complaint then the user should create a new communication of Direction Incoming, Media Phone and Category: Technical Issue. The communication should be saved using the Save as Draft option, so that the Life Cycle State is not updated to Completed.
Agent registering an appointment At the same time the agent should schedule an activity and assign it to the Technical Department with all the related information.
Agent calling back at the customer Once the activity is closed by the technician the agent should go back to the initial communication and save it using the "Save" option, so that the communication life cycle state will be updated to completed. Then the Follow up action should be used. On the new Communication that will be created the agent should provide the following information
At the same time the agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field. Once completed the user should save the communication by clicking the "SAVE" button
|
Panel | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
| ||||||||||||
Related Areas
|
Panel | ||||||
---|---|---|---|---|---|---|
| ||||||
Popular Labels
|
Excerpt | ||
---|---|---|
| ||
Understand the usage of Communications within CRM.COM |
What does this section cover?
Table of Contents | ||
---|---|---|
|
What are Communications?
Communications are used to log any interaction between your customers and your company. Communications can be incoming or outgoing and can support multiple communication media such as Emails, SMS, phone calls, letters etc.
Communications Glossary
Term | Description | ||||||
---|---|---|---|---|---|---|---|
Communication | Communication refers to any interaction with a physical person or company through the CRM.COM software. | ||||||
Communication tags | Communication tags can be used to generate the subject or the content of a communication based on data kept on the related contact information or referred business entities. | ||||||
Unrestricted Communication tags
| Unrestricted tags are tags which are not restricted to CRM.COM specific data (i.e. they do not map to a CRM.COM entity). Those tags are replaced using the values that are specified by the user while creating or updating a communication. | ||||||
WYSIWYG Editor
| "What You See Is What You Get" Editor is a utility that provides the ability to create and maintain the content of a screen in real time. | ||||||
Opt in | Opt in email is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising | ||||||
Opt out | Instead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out |
Communications Key Processes and Concepts
Processes / Concept | Description | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Communication Queue Usage and Communication Queue External Systems |
| ||||||||||||
SMS Gateway and Email Provider Integration |
| ||||||||||||
Communication Templates, Communication Tags and Auto-complete |
| ||||||||||||
| CRM.COM allows you to track the status of emails, which have been sent to contacts via communications as well as allow the contact to directly update information in CRM.COM, related to their contact via specific links included in the links of their emails. This is available via the email tracking utility. More specifically the following options are available via Email Tracking:
In order to be able to use the email tracking feature, you will need to enable email tracking utility and setup the system accordingly via Communication Definitions and use the predefined Dynamic Link Tags when creating Communications, or Communication Templates. In addition the contact should have the email authorisation settings turn on, in order to be allowed to receive emails | ||||||||||||
Review Email Tracking via Dashboards
| CRM.COM allows you to easily track communications via related dashboards. The Dashboards are available per Notification Run as such communications will be ususally be sent out to customers via configured notification run batch processes. Visit the following links to check out the 2 related dashboards available, displaying the required information in an easy to read visual format:
|
Communications Network Characteristics
Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.
Entity | Network Characteristics |
---|---|
Communications | |
Communication Queue External Systems | |
Communication Templates |
Communications Related Modules
Interaction Entity | How |
---|---|
Contact Information |
|
Job |
|
Subscription |
|
Activity |
|
Service Request |
|
Lead |
|
Related Communication |
|
Notification |
|
Accounts Receivable |
|
Bill |
|
Payment |
|
Payment Gateway Card |
|
Payment Gateway Request Number |
|
Reward Participant |
|
Reward Award Transaction |
|
Reward Spend Transaction |
|
Communication Queue |
|
Provisioning - CA Systems |
|
Communications - Business Examples
The following section provides business examples to help you understand how CRM.COM Communications module is used.
Notifying overdue subscribers
Panel | ||||
---|---|---|---|---|
| ||||
Business Requirement Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection CRM.COM Solution
User Process
An SMS will be sent on the contact's mobile phone
|
Communicating Subscription details using template
Panel | |||||
---|---|---|---|---|---|
| |||||
Business Requirements Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.
CRM.COM Solution A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:
|
Communication Templates using Communication Tags
Panel | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Business Requirement Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.
CRM.COM Solution Create communication templates using communication tags.
|
Communication Templates Using Notification Tags
Panel | |||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| |||||||||||||||||||||||||||||||||||
Business Requirement Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.
CRM.COM Solution Create templates using notification available tags.
|
Following up on Communications
Panel | ||||
---|---|---|---|---|
| ||||
Business Requirements A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his picture. The agent arranged an appointment with the technical department. Once the technician came back in, the agent called the customer back to confirm whether the problem was solved.
CRM.COM Solution Customer calling in to complain Once the customer calls in to file a complaint then the user should create a new communication of Direction Incoming, Media Phone and Category: Technical Issue. The communication should be saved using the Save as Draft option, so that the Life Cycle State is not updated to Completed.
Agent registering an appointment At the same time the agent should schedule an activity and assign it to the Technical Department with all the related information.
Agent calling back at the customer Once the activity is closed by the technician the agent should go back to the initial communication and save it using the "Save" option, so that the communication life cycle state will be updated to completed. Then the Follow up action should be used. On the new Communication that will be created the agent should provide the following information
At the same time the agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field. Once completed the user should save the communication by clicking the "SAVE" button
|
Panel | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
| ||||||||||||
Related Areas
|
Panel | ||||||
---|---|---|---|---|---|---|
| ||||||
Popular Labels
|