Back to Communications Main Page
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Understand the usage of Communications within CRM.COM |
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Table of Contents
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What are Communications?
Communications are used to log any interaction between your bidirectional (incoming or outgoing) interaction between customers and your companyagents. Communications can be incoming or outgoing and can support multiple communication Communication media such as EmailsEmail, SMS, phone callstelephony, letters etcand others.
Communications Glossary
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Communication | Communication refers Refers to any all interaction with a physical person or company through the CRM.COM software. | |
Communication tags | Communication tags can be usedTags | Used to generate the subject or the content of a communication Communication based on data kept on the related contact information Contact Information or referred business entities. |
Communications Key Processes and Concepts
Processes / Concept | Description | |
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Communication Queue Usage and Communication Queue External Systems |
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SMS Gateway and Email Provider Integration |
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Communication Templates, Communication Tags and Auto-complete | CRM.COM allows you to easily create communication templates, i.e., ready-made text with tags that will be automatically replaced with the values of the related business entities. In this way the user can select from the available templatesUnrestricted Communication Tags | Tags which are not restricted to CRM.COM specific data (i.e. do not map to a CRM.COM entity). The tags are replaced by values specified by the User while creating or updating a Communication, when the value is repeated several times in a Communication or when the value is not a field saved in CRM.COM. |
WYSIWYG Editor | "What You See Is What You Get" Editor is a utility that allows the user to view Content (e.g. an Email) as it will be displayed in a browser, in real time. | |
Opt-in | Contacts can opt-in, to receive marketing emails, either from your company or affiliate companies. | |
Opt-out | Contacts can opt-out so that they will never be sent marketing emails, either from your company or affiliate companies. | |
CM. Gateway | SMS gateway used for sending SMS messages between SMS entities over HTTP. | |
SMS
| Short Message Service is a Service provided for exchanging short text messages between mobile phones, using the SMPP protocol. | |
SMPP
| Short Message Peer-to-Peer is a standard protocol used in the Telecommunications industry for exchanging SMS messages between SMS entities (Short Message Service Centers) over TCP/IP or X.25 connections. SMPP is supported within CRM.COM to deliver SMS messages and SMSC which support the SMPP protocol v3.4. |
Communications Key Processes and Concepts
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Communication Queue Usage and Communication Queue External Systems | There are several forms of Communication, including of Face to Face, SMS, Email, phone and letter. Email and SMS Communications are added to a Queue from where they are assisted by other processes to reach their intended recipients. Further processing is either handled by CRM.COM (for Email and SMS) or by an external system. External Systems access CRM.COM data through CRM.COM WEB APIs and process information kept in the CRM.COM Communication Queue as required. View Using Communication Queue & Configuring Communication Queue External Systems for more information. | ||||||
SMS Gateway and Email Provider Integration | Email and SMS Communications not processed by an external system can be handled directly through CRM.COM.
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Communication Templates, Communication Tags and Auto-complete | Reusable Communication Templates which the user can select and quickly address the customer's requests for information, keeping a standard and formal style, can be easily created.
Communication Tags (text that is automatically replaced by values specific to selected records) come with an auto-complete feature, so that as when you typethe name of the entity is typed, the available tags are being mademade available for selection. All available tags are available for selection Formatting:by typing '#'.
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Communications Network Characteristics
Network Characteristics define the level of access for each record. i.e., whether it will be available for selection, viewing, editing etc.
Entity | Network Characteristics |
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Communications | |
Communication Queue External Systems | |
Communication Templates |
Communications Related Modules
Interaction Entity | How |
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Contact Information |
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Job |
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Subscription |
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Activity |
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Service Request |
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Lead |
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Related Communication |
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Notification |
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Accounts Receivable |
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Bill |
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Payment |
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Payment Gateway Card |
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Payment Gateway Request Number |
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Reward Participant |
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Reward Award Transaction |
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Reward Spend Transaction |
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Communication Queue |
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Provisioning - CA Systems |
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Communications - Business Examples
The following section provides business examples to help you understand how CRM.COM Communications module is used.
Notifying overdue subscribers
name | blue |
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title | Provide a title for the business example. (Keep simple and short) |
Business Requirement
Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection
CRM.COM Solution
- Configuration
- Communication Definitions should be set up so an SMS provider is enabled
- Communication Template is created for overdue subscribers (optional)
User Process
- Create a Communication:
- Contact: Select a contact with overdue subscription
- Direction: Outgoing
- Media: SMS
- Template: Overdue Subscribers (optional)
- To: Select the contact's phone number
- Content: Update or enter message
- Click on "SAVE"
An SMS will be sent on the contact's mobile phone
Communicating Subscription details using template
name | blue |
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title | Company ZX would like to set up a communication template for New Subscribers |
Business Requirements
Company ZX would like to send an Email to every newly registered Subscriber to welcome them as customers and to provide them with important information.
CRM.COM Solution
A template should be created as provided in the box below. Every time that a new Subscription is created the agent should:
- Go to the Subscription
- Execute Action > Communicate Subscription
- In the modal Communication window, the agent should select the "New Subscribers" communication template
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Sending Communications using customer's preferred language | Communications sent to customers either via SMS or email can be sent using the preferred language of the customer. This is achieved by creating a Communication Template and providing the content in multiple languages; the System will then create the Communication using the customer's preferred language.
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Using Unrestricted Tags | Unrestricted Tags are a special type of free text Communication Tags which are not replaced by values saved in the System. Values for Unrestricted Tags are filled in when creating a Communication and are specific to that Communication. | ||||||||
| It is possible to track whether Email Communications and included links have been viewed and/or clicked. Email and Link tracking are available for all Communications or, optionally, for just the ones created through Notification Runs.
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Allow Customers to Update Information in CRM.COM via Dynamic Links | Customers can directly update information related to their contacts in CRM.COM, through dynamic links included in Email Communications. Specifically, customers can:
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Access & Viewing Controls
Business Network Characteristics define the level of access for each entry. i.e., whether it will be available for selection, viewing or editing.
Entity | Network Characteristics | Description |
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Communications |
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Communication Queue External Systems | A system can be added to a Communication provided the User adding the system belongs to one of the Allowed Organisational Units defined in the system, or a collaboration exists between their Unit and the Allowed Organisational Units, or if the User is a Super User. | |
Communication Templates | A Template can be selected when creating a Communication, provided that the User adding the Template belongs to one of the Allowed Organisational Units defined in the Template, or a collaboration exists between their Unit and the Allowed Organisational Units, or if the User is a Super User. |
Communications Related Modules
Entity | Interaction of Communications with Entity |
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Contact Information |
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Job |
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Subscription |
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Activity |
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Service Request |
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Lead |
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Related Communication |
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Notification |
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Accounts Receivable |
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Bill |
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Payment |
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Payment Gateway Card |
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Payment Gateway Request Number |
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Reward Participant |
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Award Transaction |
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Spend Transaction |
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Access Tokens |
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Communication Queue |
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Provisioning - CA Systems |
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Communications - Business Examples
The following section provides business examples of how the CRM.COM Communications module is used.
Notifying Overdue Subscribers
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Business Requirement Company ZX would like to send an SMS to overdue subscribers to urge payments before disconnection. CRM.COM Solution
User Process
An SMS will be sent to the contact's mobile phone.
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Communicating Subscription Details Using Template
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Business Requirements Company ZX would like to send a welcome Email to every newly registered Subscriber and provide them with important information.
CRM.COM Solution A Template should be created as in the box below. Every time that a new Subscription is created the agent should:
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Communication Templates Using Communication Tags
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name | blueBusiness Requirement Company ZX would like to send Communication Emails to its customers regarding their Account Balance, Job status, Subscriptions and more.
CRM.COM Solution Create Communication Templates using Communication Tags.
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Communication Templates using Communication Tags
Business Requirement Company ZX would like to send Communication Emails to its customers regarding their Account balance, Job status, Subscriptions etc.
CRM.COM Solution Create communication templates using communication tags
| Communication Templates using Communication Tags |
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Business Requirement Company ZX would like to send Notification Emails to its customers regarding their account balance, wallet balance, welcoming new subscribers etc.
CRM.COM Solution Create templates using notification available tags.
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More Information on Communication Tags can be found at: Using Communication Tags |
Communication Templates Using Notification Tags
Communication Templates Using Notification Tags
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Business Requirement Company ZX would like to send Notification Emails to its customers regarding their Account and Wallet Balance, to welcome new subscribers and more.
CRM.COM Solution Create Templates using available Notification Tags.
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Communication Templates Using Dynamic Link Tags
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Business Requirement Company ZX would like to send Communication Emails to its customers regarding required Actions, prompting them to subscribe in or out of their mailing list, accept Service Request responses and more.
CRM.COM Solution Create Communication Templates using Communication Tags.
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Following up on
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Following Up On Communications
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Business Requirements A customer of company ZX has called in the Call Centre and has registered a complaint regarding the quality of his their picture. The agent arranged an appointment with the technical department. Once the technician came back inreturned, the agent called the customer back to confirm whether that the problem was solved.
CRM.COM Solution Customer calling in to complainCalling-In to Complain Once the customer calls-in to file a complaint then , the user should create a new communication Communication of Direction 'Incoming', Media 'Phone' and Category : 'Technical Issue'. The communication Communication should be saved using the 'Save as Draft' option , so that the Life Cycle State is not updated to 'Completed'.
Agent registering Registering an appointmentAt the same time the Appointment The agent should schedule an activity and assign it to the Technical Department with all the related information.
Agent calling back at the customerCalling the Customer Back Once the activity is closed by the technician, the agent should go back to revisit the initial communication Communication and save it using the "'Save" ' option, so that the communication life cycle state will be updated to completed.Then the Follow up action Communication Life Cycle State is updated to 'Completed'. The Follow-up Action should be used . On next. The agent should provide the following information on the new Communication that will be created the agent should provide the following information:
At the same time the The agent should call the customer and inquire regarding the quality of the picture and the service provided by the technician. The related information should be logged by the agent in the Shared Notes field. Once completed, the user should save the communication Communication by clicking the " SAVE " button
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