This guide is designed to help our partners and prospective customers understand the CRM.COM solution (non industry specific). The guide explain how businesses can benefit from the use of the CRM.COM subscription and billing solution, as well as commerce wallet for rewards. CRM.COM is for the business of now and targets digital customersCRM.COM is for proud brands who target digital customers with a modern business model: personalised offers, fintech wallet and subscriptions via a single platform. CRM.COM allows brands to effectively and directly engage in commerce, fintech and subscriptions with millions of subscribers or registered customers.
CRM.COM can meet the needs of businesses in the following areas, but not limited to:
Digital Video
Broadband & Triple Play
IoT
FinTech Subscriptions
Petrol Retail Networks
Retail / HORECA
Payment-linked Rewards
Onboarding made easy
Easy registration
CRM.COM provides simple customer self-onboarding via branded apps, portals and portalsmobile passes. Businesses can easily capture rich customer data while complying to with data protection policies.
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It also allows to grow growing the partner community by setting up the business network with merchants and service providers to work on joint processes and provide customer services to customers. CRM.COM's diverse business network supports community capabilities support even the most complex collaboration setups.
Branded front-end channels
The CRM.COM mobile apps and web portals can be easily configured from the backend so as to build front-end channels at par with the brand, with their own logos, colours, images etc. Alternatively, businesses may continue using their own front-end channels and use the CRM.COM Self-Service API.
In addition, businesses who do not wish to have their own branded apps and portals may still introduce rewards using Google and Apple wallets. Registration is done via a simple branded landing page and customers upload their branded pass into their Google or Apple wallet and can fully engage with rewards and subscription offers. A punch out to a branded web portal provides the ability for customers to view more details around their eWallet, the offers they can benefit from, manage their subscriptions, place online orders and more.
eWallet-based
Businesses can introduce conditional cashback rewards where customers can be awarded following eligible transactions or other achievements. Awarded cashback goes straight into the CRM wallet in the form of .COM wallet as a business commerce balance. Businesses also have the option to allow their customers to top up their wallet wallets using their own funds and pay using their wallet as their preferred payment method. Own funds are stored in the form of an open balance. Customers can easily view and manage their wallet balance via the dedicated customer apps and portals.
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Communities for business
Accommodate customers via CRM.COM’s flexible community setup across multiple organizational models – B2C, B2B and B2B2C. CRM.COM allows businesses to engage with own outlets, other businesses within the same network or external partners.
A service owner can manage multiple businesses in CRM.COM, maintain multi-tenant eWallets where businesses can publish and subscribe to commerce pools.
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, portals and mobile passes via Apple or Google wallets.
Continuous offers down to the product level
CRM.COM allows businesses to set up and introduce continuous offers based on conditions. Conditional cashback allow allows customers to be awarded when award criteria are met, and spends are spending is driven where margins are higher or the cost for the business is lower.
CRM.COM supports multiple offer types based on sign-up, referral, birthday, name day, product (SKU), transaction amount, day/time/hour, lottery, customer segment, just money, profile data completion, donations and more.
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Offerings tailored around customers' needs
CRM.COM 's segmentation allows the business to target its audience and provide personalised offerings to specific customer segments rather than having a one size fits all concept. Segments are easily built based on common characteristics such as demographics, geographic location, buying behaviour etc.
POS and eCommerce agnostic
CRM.COM allows awards to be given granted during the order payment without interfering with the payment process nor or requiring any POS changes. This way eliminates the possibility for . The POS simply submits the purchase event, and CRM.COM applies rewards to those events, therefore eliminating the possibility of cashier mistakes or delays at the POS.
Recurring revenue with subscriptions
Businesses can have guaranteed recurring revenue when they provide their products or services on a subscription basis. CRM.COM offers new generation recurring and event-based billing with powerful subscription management. CRM.COM supports any subscription model: prebill, prepaid wallet-based, post-paid and voucher-based. Multiple billing frequencies are supported: daily, weekly, monthly, annually etc. Multiple billing models can support even the most complex subscription business with termed, one-off or usage-based services.
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Powerful product
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catalogue
CRM.COM allows any business to structure its product catalog catalogue like a boss! Diverse pricing and rating
combinations with valuable add-ons such as upsell and cross-sell allow for the creation of a catalog catalogue which is easy for the customers to understand and a setup of clever services and bundles to attract new audienceaudiences.
CRM.COM is highly scalable. It’s Its flexible pricing allows experiments with free trials, promos and discounts to build an excellent sales strategy.
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Offerings tailored around customers' needs
Communities for business
Accommodate customers via CRM.COM's flexible community setup across multiple organisational models – B2C, B2B and B2B2C. CRM.COM ’s segmentation allows the business to target its audience and provide personalized offerings to specific customer segments, rather than having a one size fits all concept. Segments are easily built based on common characteristics such as demographics, geographic location, buying behavior etc.
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allows businesses to engage with their own outlets, other businesses within the same network or external partners.
A service owner can manage multiple businesses in CRM.COM and maintain multi-tenant eWallets where businesses can publish their commerce pools and share their products and services in a B2B marketplace.
Client engagement via notifications and
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automation
CRM.COM allows the business to interact with its customers via notifications using different channels such as in-app notifications, email or SMS. The content of the notifications can be set up in multiple languages using the embedded editor and can include text, images, links etc. The notifications can be sent for marketing purposes to promote new offerings, new offers or promotions or be sent as part of automations automation such as automated notifications on a new award/spend, on successful/failed payment etc.
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Meaningful business insights
CRM.COM transforms data into actionable insights and graphical charts, allowing the business to gain a comprehensive view into of the overall business performance, which can help with subscription/rewards optimization optimisation and goal achievement.
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Branded front-end channels
The CRM.COM mobile apps and web portals can be easily configured from the backend so as to build front-end channels at par with the brand, with own logos, colors, images etc. Alternatively, businesses may continue using their own front-end channels and use the CRM.COM Self Service API.
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Mobile Passes
Alternatively, businesses who do not wish to have their own branded apps and portals, may still introduce rewards using Google and Apple wallets. Businesses have their customers upload their branded pass into Google Pay or Apple Pay and can fully engage with rewards and subscription offers.
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