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Customer Events are financial and marketing events transactions performed by customers and are registered within CRM.COM in order to be rewarded or additionally processed by other functions of CRM. COM. Customer events Events can be created manually through Web API or the UI, or automatically be by the systemSystem. The reward engine is evaluating reward offers against customer events to decide if Reward engine evaluates Reward Offers against Customer Events and decides whether they should be awarded or not, but also to decide if they should trigger any spend reward transactionstrigger any Spend Reward Transactions.