& POS Ecosystem

What is CRM.COM Rewards?

CRM.COM Rewards application is designed to cover any business operations that aim to identify and award their loyal customers, via numerous reward offers. Such offers award loyal customers with conditional (or not) cashback that can be consumed on specific products, units (different merchant' stores), and specific days/hours or at the customer's discretion (with no conditions) without having any dedicated operations on the POS side (awards are agnostic to the POS

system) 

CRM.COM supports two reduction methods that define how the amount that is requested to be consumed (spend) by the customer will be reduced from the total amount that should be paid

• Front-End Reduction - The reduction is done by a front-end system (i.e. POS) by reducing the amount of money that the consumer should actually pay
• Back-End Reduction - The reduction is done is by a back-end system (i.e. PayPal) by letting the customer to pay for the full purchased amount and credit him through a payment gateway system or by generating a refund voucher

What is Point of Sale

?

Point of Sale (POS)

is the system that is used by an agent (cashier) to sell goods to a customer and collect the due amount in usually a face to face (over the counter) manner

Important Key Definitions

The following section lists a number of definitions that describe the key points in a POS & CRM.COM Rewards integration flow

How to integrate your POS system to CRM.COM

The steps bellow describe a common scenario how to integrate a POS system with CRM.COM Rewards

1. The customer is

1. identified

1. by the POS agent

1. using a phone number, card number

1. , or email address
2. Once identified, the agent is creating the customer's basket into the POS

1. system by submitting all products to it

2. Prior closing the customer's basket, the POS agent can preview the behavior of the award and spend (automatic, instant, and additional) based on the customer's basket

3. The customer's basket is closed when the last intended product to be purchased is submitted in the POS and no other adjustments will be made

1. (Point of no Return)
2. The itemized POS sales transaction is submitted to CRM.COM and the customer is awarded
   • CRM.COM

1. • awards the customer based on the purchased

1. • products (based on valid reward offers that are eligible for awarding such products)
2. The payment is completed by collecting the due amount for the purchased products

1. • The due amount can be settled via any form of payment, such as cash, credit cards, spending awarded amount, or even a combination of these

The following diagram illustrates the integration architecture and key points

CRM.COM & POS Product Synchronization

CRM.COM Product Synchronization allows a POS system to add or update a group of products that exist in the POS with the ones in CRM.COM usually through a background batch process, resulting into creating new products or update existing ones (e.g. name, description, category) in the CRM.COM

What is a CRM.COM Product?

Products are physical goods that can be used by any type of business transaction within CRM.COM software. Products are classified into services and physical goods. They can be sold rented or simply used by customers through multiple business events such as subscriptions, jobs, activities, direct sales and can also be awarded to reward participants through rewards

In addition, Products in CRM.COM have a set of attributes (type, brand, family, categories) that are used to determine their operational characteristics, define trademarks and group products based on common physical characteristics

Product Type

Product Type is used to determine the operational characteristics of products, and classify a product as a physical good or a service and what kind of a good or service is (i.e. termed, usage, traceable, non-traceable). For POS integration purposes, all products should have a product type that classifies products as non-traceable physical goods

Product Brand

Product Brand is used to define trademarks or distinctive names that serve to identify a specific Product

Product Family

Product Family is used to group products that derive from a common product platform and have similar physical characteristics

Product Categories

Product Categories are used to classify products into generic groups based on specified shared attributes

Putting it all together

Now that we have laid out all product attributes, let's put them together and present a couple examples of Products in CRM.COM

How Product Synchronization between POS and CRM.COM works

Product Synchronization can be achieved using CRM.COM Web API methods that a POS system can call periodically in order to synchronize product information between POS and CRM.COM

The following diagram illustrates the integration architecture and key points