Page Comparison

...

• Customer events are processed by the reward engine and are evaluated against existing offers.  Eligible events are awarded, crediting the customer's reward account (wallet).
• Spend request events are used to redeem awards.  Customer wallets are debited when awards are redeemed.

• Anchor
  types types

  There are several customer event types, each associated with one or more reward offer classifications.  
  • The Purchase type tracks purchases that take place in external systems.
  • The Referral type tracks referrals.
  • The Social Media type tracks Facebook 'Likes'.
  • The Web type tracks website visits.
  • The Achievement type tracks a form of success.  E.g., being one of the first 100 customers in a new store. 
  • The Financial Achievement type tracks success of a commercial nature.  E.g., spending a predetermined amount of money using a specific card.
  • The Financial Statement type tracks events in relation to key business objectives. E.g., spending a predetermined amount of money within a period.
  • The Spend Request type tracks the spending of awards.

...