What does this section cover?

Navigating to Purchase Customer Event

Explaining Purchase Customer Event Fields 

Creating & Saving, Validations & Restrictions

Creating a Purchase Customer Event

Purchase customer events are representing purchases which were performed by customers either through an external system or within CRM.COM. The purchase might or might not be reflected to an invoice kept in CRM.COM.

1. Search using the criteria available in the summary page
2. From the top menu click on the NEW and select Purchase Customer Event 

3. MAIN INFORMATION

   1. Provide required information
      1. Classification
      2. Accounts Receivable
      3. Reference Number
      4. Related Financial Transaction
      5. Performed By Unit
      6. Performed Date
      7. Process Immediately
      8. Description
         

4. PRODUCTS

   1. Click on ADD and search and select products using the Search Modal
   2. Provide the required information
      1. Net Amount
      2. VAT Amount

      3. Total Amount

         Info
         Total Amount per product is automatically calculated based on the values specified in Net Amount and VAT Amount per each product. Also, the three total amounts on the bottom Net Amount, Total Amount and VAT Amount, will be automatically updated based on additions or removals of products.

          

         
5. From the Action Menu click on SAVE
   

6. LOG INFORMATION

   The following information is automatically set by the system on saving the Purchase Customer Event

   Include Page
   Log Information - Global Log Information - Global

Reward Related System Processing

Customer events can be directly linked to Rewards. 
Once a Customer event is saved, if configured Reward Offers exist in the system, that are related to this type of customer event, then a number of steps will be executed by the system, required for the completing of the Rewards Process.
If the created Customer Event is set to PROCESS IMMEDIATELY then the following steps will be executed immediately. If not, then the following steps will be executed during the Rewards Run 

Below you can find the Reward Offer Types that are directly related to customer events of this type, along with the steps that will be execued by the system. 

Utilise Free Capacity Reward Offer Type 

• If the reward offer is classified as "Utilise Free Capacity" then:
  • The customer event will be awarded with the specified amount or percentage if the following conditions are met:
    • The customer event type is Purchase
    • The customer event was not already awarded by that offer (i.e., an award reward transaction for that specific customer event and reward offer do not exist)
    • The date and time that the customer event was performed is included in the offer's Day / Time Conditions
    • If segment conditions are specified then:
      • The participant should be included in at least one of the specified "included in" segments
      • The participant should not be included in any of the specified "not included in" segments
    • At least one product which is included in the customer event is also included in the product conditions

    • Status
      colour Green title Available from CRM.COM R10.0.0

       If product medium conditions are specified then
      • If both brand and type have been specified
        • The participant's purchase or financial achievement customer event should be made with both brand and type as specified at the medium condition in order to be awarded
      • else if only brands have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the brands specified at the medium condition  in order to be awarded
      • else if only types have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the types specified at the medium condition  in order to be awarded
    • The unit that performed the event or the group that it belongs to is included in the organisational conditions
  • The award will be applied on each product which meets the product conditions. For example if the award is 1 Euro and 2 products meet the conditions then 2 Euros will be awarded (1 Euro per each product)
  • The process returns the customer event that will be awarded, the amount that should be awarded for each product and the reward offer that was awarded
    
    

Increase Revenue, Transaction Based Reward Offer type

• If the reward offer is classified as "Increase Revenue, Transaction Based" then:
  • The customer event will be awarded with the specified amount or percentage if the following conditions are met:
    • The customer event type is Purchase
    • The customer event was not already awarded by that offer (i.e., an award reward transaction for that specific customer event and reward offer do not exist)
    • If segment conditions are specified then:
      • The participant should be included in at least one of the specified "included in" segments
      • The participant should not be included in any of the specified "not included in" segments

    • Status
      colour Green title Available from CRM.COM R10.0.0

       If product medium conditions are specified then
      • If both brand and type have been specified
        • The participant's purchase or financial achievement customer event should be made with both brand and type as specified at the medium condition in order to be awarded
      • else if only brands have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the brands specified at the medium condition  in order to be awarded
      • else if only types have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the types specified at the medium condition  in order to be awarded
    • The customer event total amount is withing the transaction value range specified in the transaction conditions
    • The unit that performed the event, or the group that it belongs to, is included in the organisational conditions
  • The award will be applied at the level of the customer event (i.e., once)
  • The process returns the customer event that will be awarded, the amount that should be awarded and the reward offer that was awarded
    
    

Increase Revenue, Product Based Reward Offer Type

• If the reward offer is classified as "Increase Revenue, Product Based" then:
  • The customer event will be awarded with the specified amount or percentage if the following conditions are met:
    • The customer event type is Purchase
    • The customer event was not already awarded by that offer (i.e., an award reward transaction for that specific customer event and reward offer do not exist)
    • If segment conditions are specified then:
      • The participant should be included in at least one of the specified "included in" segments
      • The participant should not be included in any of the specified "not included in" segments

    • Status
      colour Green title Available from CRM.COM R10.0.0

       If product medium conditions are specified then
      • If both brand and type have been specified
        • The participant's purchase or financial achievement customer event should be made with both brand and type as specified at the medium condition in order to be awarded
      • else if only brands have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the brands specified at the medium condition  in order to be awarded
      • else if only types have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the types specified at the medium condition  in order to be awarded
      At least one product which is included in the customer event is also included in the product conditions, and the product amount is within the value range specified for each product
    • The unit that performed the event, or the group that it belongs to, is included in the organisational conditions
  • The award will be applied on each product which is meeting the product conditions. For example if the award is 1 Euro and 2 products meet the conditions then 2 Euros will be awarded (1 Euro per each product)
  • The process returns the customer event that will be awarded, the amount that should be awarded for each product and the reward offer that was awarded
    
    

Reward Loyalty, Transaction Amount Based Reward Offer Type

• If the reward offer is classified as "Reward Loyalty, Transaction Amount Based" then:
  • The customer event will be awarded with the specified amount or percentage if the following conditions are met:
    • The customer event type is Purchase
    • The customer event was not already awarded by that offer (i.e. an award reward transaction for that specific customer event and reward offer do not exist)
    • If segment conditions are specified then:
      • The participant should be included in at least one of the specified "included in" segments
      • The participant should not be included in any of the specified "not included in" segments

    • Status
      colour Green title Available from CRM.COM R10.0.0

       If product medium conditions are specified then
      • If both brand and type have been specified
        • The participant's purchase or financial achievement customer event should be made with both brand and type as specified at the medium condition in order to be awarded
      • else if only brands have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the brands specified at the medium condition  in order to be awarded
      • else if only types have been specified
        • The participant's purchase or financial achievement customer event should be made with at least one of the types specified at the medium condition  in order to be awarded
    • The total amount of purchase customer events which were performed within the specified period and were not already rewarded by that offer, is within the specified value range
    • The unit that performed the event, or the group that it belongs to, is included in the organisational conditions
  • The award will be applied once, calculated based on the total amount of all customer events
  • The process returns all the customer events that will be awarded, the amount that should be awarded and the reward offer that was awarded
    
    

Reward Loyalty, Transaction Number Based Reward Offer Type

• If the reward offer is classified as "Reward Loyalty, Transaction Number Based" then:
• The customer event will be awarded with the specified amount  if the following conditions are met:
  • The customer event type is Purchase
  • The customer event was not already awarded by that offer (i.e. an award reward transaction for that specific customer event and reward offer do not exist)

  • Status
    colour Green title Available from CRM.COM R10.0.0

     If product medium conditions are specified then
    • If both brand and type have been specified
      • The participant's purchase or financial achievement customer event should be made with both brand and type as specified at the medium condition in order to be awarded
    • else if only brands have been specified
      • The participant's purchase or financial achievement customer event should be made with at least one of the brands specified at the medium condition  in order to be awarded
    • else if only types have been specified
      • The participant's purchase or financial achievement customer event should be made with at least one of the types specified at the medium condition  in order to be awarded
  • If segment conditions are specified then:
    • The participant should be included in at least one of the specified "included in" segments
    • The participant should not be included in any of the specified "not included in" segments
  • The total number of purchase customer events which were performed within the specified period and were not already rewarded by that offer, is within the specified value range
  • The unit that performed the event, or the group that it belongs to, is included in the organisational conditions
• The award will be applied once
• The process returns all the customer events that will be awarded, the the amount that should be awarded and the reward offer that was awarded

REWARD AWARD TRANSACTION 

The system will evaluate the customer event and accordingly apply any available Reward Offers. If a Reward Offer is applied then a Reward Award Transaction will be created and relate to the Customer Event created and the Wallet Transaction, if one was created. This information will be available under REWARD AWARD TRANSACTION.

SPEND REQUESTS

This section provides information regarding Spend Request Customer Events that are related with the specified purchase customer event using its wallet. This information is available only after a Spend Request Customer Event is submitted against the specified purchase customer event.