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Point of Sale, usually, is the time and place where a retail transaction is completed and the ownership of physical goods is transferred from the seller to the buyer. In the CRM.COM Rewards & POS ecosystem, the POS is more than that, as is a gateway to the loyalty market - enabling merchants to focus on growing and retaining existing customers and provide the additional incentive to repeat customers by awarding their buying behavior

How a POS integration with CRM.COM works

Through this integration guide, we will explain how to integrate a POS system with the CRM.COM using the Front-End Reduction Model. In this model the customer is firstly identified through CRM.COM, then the itemized POS sales transaction is submitted to CRM.COM in order to be awarded while the redemption is done in real time (either automatically or on customer request), resulting to a reduction on the POS for the amount that should be paid

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Product Synchronization Flow

The flow described below is an example of synchronizing products from a POS system into CRM.COM

 Product Synchronization can be achieved using existing CRM.COM Web API methods, where product information (as described previously) can be passed through a product parameter set

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