This document describes the proposed structures / core areas of the membership economy as introduced / supported by the gives an overview of how the CRM.COM platform powers the membership economy and ultimately helps proud brands evolve from tactical transactions to strategic memberships.
Some basic The diagrams showing below show how the four blocks of the Membership Economy developing three typical services, can give an idea CRM.COM platform products were used to develop three typical services. These charts are a clear representation of the CRM.COM Membership Economy approach.
The purpose of this document is to enable an integratorintegrators/key user to understand what users and provide an outline of what the CRM.COM platform does in terms of key functional areas and the four segments of the Membership Economyproducts offered.
CRM.COM Introduction
CRM.COM is a SaaS multi-tenant solution that powers the Membership economy
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With our platform offerings we help proud brands better engage with their customers and move their relationships from one-way and point-to-point transactions to multi-party transactions within our network of business communities
Services like the Commerce wallet for brands, which manages rewards and payments in combination, or subscription programs from as complex as data and telephony to innovative IoT products, make the CRM.COM platform offerings unbeatable.
Other cutting-edge services, such as demand base aggregation and promote & join, makes CRM.COM's offerings one of the most comprehensive in the membership economy market
CRM platform is ideal for any modern brand: from a micro-business with 100 customers to a major brand with 2 million customers; from a simple flat termed subscription model to a complex triple play termed and usage model; to an innovative new-gen model of say meals on subscription.
CRM.COM powers 100% of the technology (i.e., native cloud, first APIs, micro-services) and business models required to run your organization as a membership community, providing four blocks products that can be setup and used as a stepped journey:
Identify your customers onboard and EngageIdentity Management: Onboard and manage your customers, provide omni - channel self - service access, capture purchases with a versatile wallet spend model, segment into micro-personas and obtain insights through a flexible and easy to use BIDifferentiate
Financials and Reward to Connect: Based on Customer knowledge (i.e., static data, transactional data, conditional data) organizations can easily build intelligent promotions : Promotion and reward offers targeting customer segments and ultimately build a healthy Community/Ecosystem. A commerce wallet keeping a commerce and statutory open balance , supporting and all customer payment methods, make these rewards more flexible and attractive
Order and Subscribe to become a Member of the Ecosystem/Community: Organizations can build a flexible product catalogue and introduce a straightforward subscriptions model supporting termed, usage and hybrid methods. An easy to follow and integrated, ordering and purchasing flow make
subscriptions more engaging for the consumers and efficient for the businesses.
Build your Business Community/Networks to enrich your services offerings and consumers reach: More services offered to more customers through our Businesses networks. Demand based aggregation with community-wide spend and promotion aggregation drive even more positive network effects of the CRM.COM platform
Subscriptions and Commerce: An advanced product catalogue and versatile ordering and a powerful subscription platform supporting from the simple termed service to XaaS to advanced usage based for IoT and triple play.
Partner Ecosystem: Enrich the services offered with B2B community services and products. Demand level aggregation with spending across the network and aggregation of promotions.
CRM.COM Platform - the big picture
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